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Levi's "Go Forth" Campaign in Braddock, PA

"Ready to Work" appears to promote the line Levi's workwear, this time portraying the situation of workers and women ofBraddock, Pennsylvania, which has experienced serious financial difficulties and its mayor, John Fetterman, received national attention for his attempts to recover the with the help of local artists, artisans, musicians and business owners.








cred:
Wieden + Kennedy Portland https://sites.google.com/site/mayuradocs/PinIt.png
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1 comment:

Anonymous said...

Paul james sez:
I think it's a wonderful piece. It reminds me of the jeep stuff wieden is doing. Are they the hal riney of the 21st century? retelling intimate human felt moments and stories? It also feels like an evolution of Barack's "yes we can" message. Will it sell jeans? Maybe. But it's definitely a return to heritage. I expect we will see more timeless stories like this from weiden and others.

7/9/10, 7:18 PM

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