Levi's "Go Forth" Campaign in Braddock, PA

"Ready to Work" appears to promote the line Levi's workwear, this time portraying the situation of workers and women ofBraddock, Pennsylvania, which has experienced serious financial difficulties and its mayor, John Fetterman, received national attention for his attempts to recover the with the help of local artists, artisans, musicians and business owners.

Wieden + Kennedy Portland
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