adidas Football: The Quest: LIVE GRAPHIC NOVEL

The Quest is the culmination of a long term campaign positioning the world’s best players and their skills as what ‘Every Team Needs’. The campaign sets up the question on everyone’s lips – “Who Will Lead Their Team To Victory?” and puts football fans firmly in the driving seat by inviting them to engage, interact and converse with other fans from all over the world and the world’s biggest football brand during the world’s biggest sporting event. 
The Quest challenges fans from all over the world to sign up to a multi-platform digital innovation:  the Live Graphic Novel which combines live action and animation in an interactive experience that reacts as the tournament unfolds. 
Created by adidas and 180 Amsterdam/RIOT, The Quest features players from all 32 federations playing at the 2010 FIFA World Cup, including FIFA World Player of the Year; Lionel Messi (Argentina), David Villa (Spain), Steven Gerrard (England) and Kaká (Brazil)

Live Graphic Novel ‘The Quest’
First air date: 11 June 2010
Client: adidas International
Levin Reyher Senior Global Communications Manager
Timo Kaemmer Football Brand Communications
Jesse Olson adidas Digital Marketing
Steven Watson adidas Digital Marketing
Agency:  180 Amsterdam (180\TBWA)
Chief Creative Officer: Andy Fackrell
ECD: Matthew Atkatz
Creative Director: Todd Bois
Senior Art Director: Martin Terhart
Designer: Matt Steenburg
Copywriter: Peter Albores
Director Digital Production: Peter Bassett
Digital producer: Carissa Ranelycke
Producer:   Joe Togneri
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