MyJET247.com as new digital experience for JET brand
(May 8, 2010) JET has introduced MYJET247.com, a new multimedia website dedicated to providing a unique point of view on the latest Black take in news and entertainment. As part of JET's new and evolving brand strategy, MYJET247.com will offer consumers a unique experience through an array of stories, video, and branded channels that will entertain, engage and connect the audience to what's happening now. The new site fulfills a long awaited void in the Black community and will be of tremendous value to both consumers and advertisers.
"Earlier this year, we reintroduced the iconic JET Magazine through a new redesign and layout and are now extending our brand with MYJET247, a new digital platform fulfilling a consumer need for 'snackable' and credible content from a trusted source," said Linda Johnson Rice, chairman and CEO of Johnson Publishing Company, parent company of JET. "This is another defining point in JPC history as we continue to expand our content offerings."
MYJET247.com will include original and aggregated content. The site will keep consumers in-the-know through JET exclusives, news stories, current events and blogs on a range of topics including entertainment, life, money and sports. Look to MYJET247.com as the go to source for examining today's most relevant information -- often missing in mainstream media.