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Jason Richardson Foundation - jrich23.org

NBA fans are familiar with the explosive style and virtuosity of Phoenix Sun’s star Jason Richardson – they're the same skills that won him two back-to-back NBA Slam Dunk championships. But what many don’t see is the work Jason does off the court helping young people reach their full potential through his foundation. That was the starting point for jrich23.org.

jrich23.org invites visitors to select from a choice of balls lying round an atmospheric court, each of which triggers Jason to perform a unique dunk or trick captured exclusively for the website. The site features a total of 12 shots to choose from, in-depth info on the various activities of the Foundation, as well as downloadable content from the shoot.

Lollipop shot the content in addition to designing and building the site.










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