GlobalHue uses You Tube to market the diversity of the agency's staff
(May 20, 2010) GlobalHue, the nation's largest multicultural advertising agency, has taken a different route to introducing itself to the marketing industry. It has adopted the social-media approach to showcase the cultural diversity of the nation's largest African-American owned advertising agency.
The 20 year-old agency recently completed two videos accessible through its You Tube channel that highlight staff members sharing their experience of working at the Southfield, MI shop.
of the videos showcasing their culturally diverse staff through their insights and reflections into the changes currently being experienced in the US.
"Many people in and out of the industry understand that GlobalHue is a multicultural advertising and marketing agency without being able to capture the essence of what those words mean," said Kelli M. Coleman, Vice President, Business Development, at GlobalHue. "We decided to ask our staff, who live the GlobalHue mission every day, to answer the question 'What is GlobalHue?' In these videos, they express how the change we are experiencing in the new America provides the pulse of our agency community."
Featured in the two minute video are members of the creative, account, business development and administrative staff giving their perspectives on what it means to work at a multicultural ad agency.
This isn't the first time that GlobalHue has utilized You Tube to shape its image within the industry. Last year it featured a clip entitled "GlobalHue: Take ONE" with Felipe Donnelly Camacho, a native Columbian and Account Supervisor at GH Latino giving his take on identity, culture and belonging.
The agency plans to update the videos to keep industry watchers and the curious abreast of new developments.
Positive steps in the right direction ~Craig :)
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4 comments:
Here's the problem, it shouldn't take a "multicultural" agency to show multicultural staffing. ALL agencies especially GM ones should be multicultural in its makeup. Its sickening that in 2010 most agencies are still not culturally diverse. Diversity should be a standard at all agencies. Showing off diversity is also nothing cool to brag about. If you got diversity at ur agency at all levels entry,mid and senior level that's great. The bigger question here is what does that say about the rest of the advertising industry. What does that say about Goodby & Silverstein, Crispin Porter & Bogusky,TBWA, etc I dought they could make a video like this but their staff produces work is light years ahead of Global Hue. This video comes off as a subliminal rub in the face of GM agencies. Until Global Hue is capable of producing the caliber of work of a GM agencies, marketing the diversity of a agency is almost meaningless, when 99% of the times clients only care about the work.
Hi!
Been following your blog for a little while. I love it. Quick spelling correction ->Columbia is the school ->Colombia is the country. So Felipe Donnelly would be Colombian (unless he went to Columbia U. then don't mind me while i keep reading)
Thanks ladyfresh! You do know I am the TYPO-POTOMUS right! If I go typo, I go typo big. No tiny typos here.
This however was copy & paste journalism. Or is that plagiarism?
So After I steal the post is it wrong for me to correct it? Idunno... but i'll do it any how.
Cool! Also GlobalHue founder Don Coleman is profiled here in the NYT.
http://www.nytimes.com/2010/04/18/jobs/18boss.html
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