Super SFIV: Artist Series Campaign
This idea started about a year ago, but really didn't come into fruition until early this year. Some back story....Ono-san, the SSFIV producer, has always said that SFIV is like "art". This is evident in the rebirth of the SF franchise with the heavy emphasis on various artistic styles seen in the original SFIV push. Each promo video featured a different art style (such as "sumi-e" ink, watercolor, "sand", etc.) and this was translated into the game as well, where every focus attack was complemented with a dose of beautifully rendered ink splatters.
From Cap-Com https://sites.google.com/site/mayuradocs/PinIt.png