In a move that now sees people named Neil or Neal running two of Wieden + Kennedy's seven offices, Neal Arthur has been promoted to managing director of W+K New York . Arthur replaces longtime managing director Buz Sawyer, who left the agency last month, and will partner with executive creative director Kevin Proudfoot to lead the office. “The interest in this job has been intense, both within the W+K network and outside the agency. But at the end of the day, the best solution was right here in the New York office. I couldn’t be more excited to announce that, effective today, Neal Arthur will be our MD in New York,” commented Dave Luhr, W+K global chief operating officer. “In my mind, Neal represents what future leaders in this industry will look like. He is dead smart, hugely connected, multifunctional and full of action.”
Arthur joined W+K NY in 2005 as the director of strategic planning, where he’s applied his impressive range of experiences to develop new business opportunities and engage clients within the agency.
“There is an exceptional amount of talent and energy within W+K NY. I’m incredibly excited to help this office become more progressive, more dynamic and build a stronger presence within New York’s creative community,” said Arthur.
Prior to W+K NY, Arthur was a senior brand strategist for the brand and innovation consultancy Redscout. There he was responsible for stewarding product development from concept to distribution for brands within the Diageo and Pepsi-Cola families. Before Redscout, Arthur worked at Fallon where he experimented with ways to bridge the worlds of entertainment, advertising and interactive to create breakthrough marketing approaches that transcend traditional media channels.
Arthur has worked on innovative film initiatives for BMW and Amazon.com in addition to brand work for Lee Jeans, Earl Jean, Holiday Inn, Orville Redenbacher’s, Timberland and Sports Illustrated.
Previously, Arthur was a planning consultant for W+K’s Portland office, where he worked on a variety of consumer brands, as well as for The Curious Company, a strategy and research studio focused on investigating consumer behavior and cultural trends.