Coca-Cola: Quest

Beautiful video created by SANTO Buenos Aires as part of the campaign celebration of Coca-Cola for the 2010 World Cup . As always fantastic production of Paranoid U.S., directed by Edouard Salier, animation of the crowd of theDigital District and track official World Cup song, artist K'NAAN.

Mookie n 'Nem say...

The animation in this Coke extravaganza can't be justly described by our typical and preferred street vernacular.  We must dig deep into the vaults of Webster to describe this animation.

It'''s...IT'S CRACK!!!  OK, so we didn't dig so deep.  But we're being truthful and honest.  The animation is crack in that it makes you want to get a hit of it over and over and over and over again.  It's a frickin' dope ass piece of art.  It's one of those classic, "We wish we had done that" type of thangs.

Now the story, well...that's the downfall here.  It doesn't dig deep enough.  Their couldn't have been much soul searching involved to come up with such a trite tale.

No matter.  Just turn off the sound and watch the pretty pictures, see the Coke bottle and insert your own story.  Sometimes it's better that way, anyway.

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