AT&T: Swag
Sanders\Wingo drops a humorous spot that cleverly illustrates the high rate of change on the internet and on peoples backs these days. I like the use of the changing outfits as a device to illustrate the speed of the phone and the network while making a great allusion to the mindset and habits of the target demographic. The actors are well cast. Good job.
Mookie n 'Nem say...
This AT&T spot is not the flyest spot on the air, but it feels 100. By that we mean it doesn't feel like some uncool, uncultured, unconnected stereotypical ad hacks did it. It's got some swag to it. However, it does feel like the creative team copped some inspiration while smoking a few Js and pressing rewind on The Wiz scene where Richard Pryor's character constantly changed the color of the land. Ain't no shame in that game!
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6 comments:
Nicely done. It definitely appeals to the youngins' (uh, Me included).
We're always a good target for new toys.
We loves the shiny new plastic just like 2 year olds.
Lol.
methinks mookie n 'nem must work for sanders wingo. the spot is not that great. it's not even good.
Anon, we'd love to hear more of what you think is bad about it.
I think the spot is a fresh look at urban youth, in college, and up to date with life. It really hasn't been shown since "A Different World", way to go Fellas! And you can't deny that these two were perfectly cast, I could see them in there own show...maybe a show like "A Different World Class of 2000's!" BILL COSBY WHERE ARE YOU AT! I mean "90210" did it!
Damn EJ, that aint a bad idea. I'm thinking web mini series of two fashion/tech/swag obsessed college kids. There could be tie-ins to actual colleges concerning exposure and enrollment etc. This concept could have lots of legs!
@ Craig Let's get it done!
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