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SOULTRAINFANS: Johnson Products "Classy Curl" Advertisments


Black hair care advertising has change very little since the 80's or the 1920's for that matter. It's all about long, strong classy-ass hair. I'm so guilty of this folly. Dammit, I herby pledge to do something new! They use the same language, the same type of imagery and are still devoid of concepts. Oh yeah the still refuse to budget for real music.
These were taken from airings of Soul Train. All of them ran from 1980 to 1986.
1. Matt and Ola: Happy to Have a Curl
2. Classy Curl Confessions
3. Introducin' Classy Curl Super (TOUGH ENOUGH!)
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8 comments:

Tafari said...

Curly? Straight? Who cares as long as it's not natural. (Im being facetious).

I used to have a curl in 87 & it was the driest afro curl in Detroit. It was most definitely crackish looking no matter who much juice I put in it.

Wow!

SamilleJanelle said...

Did anyone catch Stacey Dash in that second commercial? LOL

Craig said...

SamilleJanelle, OMD, that really was/is Stacy Dash!

Jewelry Rockstar said...

That's the Thriller girl in the first one.

Jewelry Rockstar said...

Did I mention I really wanted a classy curl in the 80's.

db said...

Was that Stacey Dash?! ... wow no one was safe from the jheri curl

Jennifer said...

*waves at JR!!* Lord have mercy, lol!! Yeah the commercials haven't changed much.

Drawtist_P said...

Those hair styles need to stay in the '80s (and my early childhood memories) where they belong. XD