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Black nominees, winners at The Oscars deliver all-time high audience for ABC



(March 10, 2010) With anticipation that the film, "Precious" might deliver multiple African-American winners at this year's Academy Awards, black households watched Hollywood's biggest night in record numbers. More than four million black viewers tuned in to the special, topping last year's audience of 3.0 million and taking the No.1 spot on the week's most watched program. ABC network's Red Carpet pre-awards coverage pulled in 2.6 million viewers for the No.2 position on the Top 25. African-Americans were 10.3 percent of the total audience of 41.7 million for the Oscars. "Precious" walked away with two awards including best supporting actress for Mo'Nique.

The record-setting viewership wasn't enough for ABC to overtake CBS as the week's most watched TV network in black homes. CBS notched 14.2 million viewers for nine of its chart making shows. ABC posted 13.4 million for six of its entries. Fox came in third with 10.4 million for six shows.

The total number of viewers watching the Top 25 most popular shows in black homes, according to Nielsen, was 40.1 million. That represents an increase of 22.5 percent over the previous week's total of 32 million.
Top 25 Broadcast Shows in Black Households

 Rank | Program | Network | % AA Homes | No. of AA Viewers 2+
 
1
ACADEMY AWARDS
ABC
20.9
4,317
2
OSCAR'S RED CARPET 2010
ABC
13.9
2,687
3
AMERICAN IDOL-TUESDAY
FOX
12.8
2,491
4
AMERICAN IDOL-WEDNESDAY
FOX
12.6
2,439
5
AMERICAN IDOL THU SP-3/4
FOX
10.1
2,011
6
BARBARA WALTERS SP-3/7
ABC
10.1
1,873
7
THE GOOD WIFE
CBS
9.7
1,812
8
NCIS: LOS ANGELES
CBS
9.2
1,732
9
NCIS
CBS
8.4
1,594
10
CSI: NY
CBS
8.4
1,468
11
THE MENTALIST
CBS
8.2
1,470
12
CSI: MIAMI
CBS
8.2
1,418
13
GREY'S ANATOMY-THU 9PM
ABC
8.2
1,442
14
CSI
CBS
8.2
1,559
15
CRIMINAL MINDS
CBS
7.2
1,312
16
PRIVATE PRACTICE
ABC
7.0
1,162
17
24
FOX
6.5
1,280
18
LAW & ORDER:SVU-WED 9PM
NBC
6.3
1,080
19
AMW: AMERICA FIGHTS BACK
FOX
6.0
1,196
20
THE BACHELOR
ABC
5.9
1,043
21
MEDIUM
CBS
5.7
1,004
22
LAW & ORDER:SVU-SAT
NBC
5.6
923
23
TWO AND A HALF MEN
CBS
5.6
926
24
20/20-FRI
ABC
5.4
918
25
COPS 2
FOX
5.4
1,016

Source: Nielsen Media Research. Number of viewers ages 2+ shown in thousands (1,000 = 1 million). Rankings are based on share of black households. Representing more than 13.45 million television households in the U.S., the African-American television audience is the largest minority segment in Nielsen measurement samples. All times eastern.
















source: TMN
Artwork by craig'nem
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