(March 10, 2010) With anticipation that the film, "Precious" might deliver multiple African-American winners at this year's Academy Awards, black households watched Hollywood's biggest night in record numbers. More than four million black viewers tuned in to the special, topping last year's audience of 3.0 million and taking the No.1 spot on the week's most watched program. ABC network's Red Carpet pre-awards coverage pulled in 2.6 million viewers for the No.2 position on the Top 25. African-Americans were 10.3 percent of the total audience of 41.7 million for the Oscars. "Precious" walked away with two awards including best supporting actress for Mo'Nique.
The record-setting viewership wasn't enough for ABC to overtake CBS as the week's most watched TV network in black homes. CBS notched 14.2 million viewers for nine of its chart making shows. ABC posted 13.4 million for six of its entries. Fox came in third with 10.4 million for six shows.
The total number of viewers watching the Top 25 most popular shows in black homes, according to Nielsen, was 40.1 million. That represents an increase of 22.5 percent over the previous week's total of 32 million.
Top 25 Broadcast Shows in Black Households
Rank | Program | Network | % AA Homes | No. of AA Viewers 2+
1 | ACADEMY AWARDS | ABC | 20.9 | 4,317 |
2 | OSCAR'S RED CARPET 2010 | ABC | 13.9 | 2,687 |
3 | AMERICAN IDOL-TUESDAY | FOX | 12.8 | 2,491 |
4 | AMERICAN IDOL-WEDNESDAY | FOX | 12.6 | 2,439 |
5 | AMERICAN IDOL THU SP-3/4 | FOX | 10.1 | 2,011 |
6 | BARBARA WALTERS SP-3/7 | ABC | 10.1 | 1,873 |
7 | THE GOOD WIFE | CBS | 9.7 | 1,812 |
8 | NCIS: LOS ANGELES | CBS | 9.2 | 1,732 |
9 | NCIS | CBS | 8.4 | 1,594 |
10 | CSI: NY | CBS | 8.4 | 1,468 |
11 | THE MENTALIST | CBS | 8.2 | 1,470 |
12 | CSI: MIAMI | CBS | 8.2 | 1,418 |
13 | GREY'S ANATOMY-THU 9PM | ABC | 8.2 | 1,442 |
14 | CSI | CBS | 8.2 | 1,559 |
15 | CRIMINAL MINDS | CBS | 7.2 | 1,312 |
16 | PRIVATE PRACTICE | ABC | 7.0 | 1,162 |
17 | 24 | FOX | 6.5 | 1,280 |
18 | LAW & ORDER:SVU-WED 9PM | NBC | 6.3 | 1,080 |
19 | AMW: AMERICA FIGHTS BACK | FOX | 6.0 | 1,196 |
20 | THE BACHELOR | ABC | 5.9 | 1,043 |
21 | MEDIUM | CBS | 5.7 | 1,004 |
22 | LAW & ORDER:SVU-SAT | NBC | 5.6 | 923 |
23 | TWO AND A HALF MEN | CBS | 5.6 | 926 |
24 | 20/20-FRI | ABC | 5.4 | 918 |
25 | COPS 2 | FOX | 5.4 | 1,016 |
Source: Nielsen Media Research. Number of viewers ages 2+ shown in thousands (1,000 = 1 million). Rankings are based on share of black households. Representing more than 13.45 million television households in the U.S., the African-American television audience is the largest minority segment in Nielsen measurement samples. All times eastern.
source: TMN
Artwork by craig'nem
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source: TMN
Artwork by craig'nem
3 comments:
This means that we watch too much TV and not enough reading.
CMV, Perhaps or it means some of our quasi-monolithic tendencies give us power we should learn to yield more effectively.
Is this just mainstream/major television networks? What is interesting is that none of these shows are on BET. Maybe BET should look at the top shows blacks are watching and change their programming...
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