adidas Originals has launched the first Augmented Reality experience in footwear.
The shoes are available now. Here's where to find them:
US: Exclusively at select Champs Sports stores:http://lounge.champssports.com/adidasar/
& Online at Eastbay.com:http://eastbay.com/originals
UK: Available now at Size?: http://bit.ly/a2Zv2q
and Offspring: http://bit.ly/cNjFGH
Rest of the World: Available now at adidas Originals stores and other select retailers: