Your Future is Augmented Reality
The latter half of the 20th century saw the built environment merged with media space, and architecture taking on new roles related to branding, image and consumerism. Augmented reality may recontextualise the functions of consumerism and architecture, and change in the way in which we operate within it.
A film produced for my final year Masters in Architecture, part of a larger project about the social and architectural consequences of new media and augmented reality.
London architecture student Keiichi Matsuda
Seen at ADWEEK (who saw it at Creative Review) https://sites.google.com/site/mayuradocs/PinIt.png