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AT&T debuts 28 Days campaign with Web site, events for Black History Month



(February 2, 2010) AT&T has announced the launch of its 28 Days of inspiration campaign and Web site www.att.com/28days to celebrate the history, contributions and culture of African Americans this February, while at the same time looking to the future. The 28 Days campaign is an innovative program created by AT&T to highlight February as more than a reflection of the rich past, but an unimaginable footprint to what the future holds beyond Black History Month in the...Story continued...



http://twentyeightdays.att.com








"AT&T aims to expand Black History Month by looking forward. 28 Days encourages people to set a goal, strive toward it and write their own chapter."

Thanks @shannonswenson









cred:Sanders\Wingo
with production support from Fleishman-Hillard.
https://sites.google.com/site/mayuradocs/PinIt.png

3 comments:

Shannon Swenson said...

Thanks for the mention, Craig. AT&T aims to expand Black History Month by looking forward. 28 Days encourages people to set a goal, strive toward it and write their own chapter.

Lead agency is Sanders\Wingo with production support from Fleishman-Hillard. Cheers!

Shannon | @shannonswenson

Greg Rogers said...

Good look Craig! Thanks for sharing this project on your blog. We will definitely consider this project a success if inspires just one person to improve their life and reach their goal. However, we do hope it inspires many more to come throughout the month of February and beyond. - G

Craig said...

Thanks Shannon!

Greg, this is so needed. I hope it gets a good response.