Pages

The Power of Pine-Sol Imagery



It appears Pine-Sol new scent is less than appealing to more than just me.  I don't think it's earth-shattering imagery. I don't think it's going to change a child's self image. But I do think it's not the best advertising. If there is a black person involved I wouldn't be very surprised. There is often a lot of self sacrifice involved in working in advertising for people of color. I think about two minutes of serious self introspection by any slightly aware advertising creative of color and they could begin to figure out this may not be the best line of concepts.

I wouldn't go so far as to use the "R" word here, but the preponderance of this type of imagery creates as-well-as reinforces the racial stereotypes and prejudices that lead to the perpetuation of the dreaded "R" word. The black woman/man so closely tied to these subservient roles is a problem. I understand the attempt to "glamorize" the Pine-Sol lady. But it just seems a poor after thought.

More diversity in advertising now!
That is all.

Pepper seems perturbed.

Someone at the Times seems almost tickled.

Jim @ BNet says that we are all over thinking it.

I've been sniffin' it for a minute. https://sites.google.com/site/mayuradocs/PinIt.png
Post a Comment