My goodness just look at the importance and influence of packaging. Someone would pay about 8 bucks American dollars for the Gucci fries and nearly 20 U.S. bucks for that Burberry burger. Why not we do it for this week's hipster blue jeans and in-crowd sneakers everyday. That someone would not be me, but someone. But I would not pass judgement on the fashion slave that did it. That $20 ice dream cup is adorable!
"McFancy is an upmarket temporary McDonald’s store that launches at Fashion Weeks around the globe — London, New York, Paris, Milan, Sydney, Hong Kong. McFancy is part art installation, gathering spot and, of course, a restaurant that offers a traditional McDonald’s menu but packaged in a way that makes a playful yet stylish nod to the lifestyle of the highly desirable, influential consumers that attend Fashion Weeks."