"I Live. I Ride. I Am "is the newest signing of the Jeep in his campaign promoting a new look, feel and attitude in their consumers.
Built by Global Hue, Detroit, this campaign has a few more tricks up it's sleeve. Check out these television commercials showing different characters narrating their different lifestyles. The online campaign extends through the brand's Web site, where Internet users are asked to make sentences out of refrigerator magnets, virtual, sharing with all your lifestyle. The goal of any campaign is to invite people to live the emotions of life on board a Jeep.