Guinness World Ad: Bring it to Life

D'yaaaaaam.

Guinness launches its most ambitious ad yet. In a parallel with the way a pint of Guinness is created, the ad shows a group of men bringing "a world to life."

Taking on the extreme challenge of creating this epic ad, Director Johnny Green recruited an elite team including Oscar winning set designer Grant Major and Oscar nominated Director of Photography Wally Pfisher.


Multicultural agencies... relatively speaking, you have never –– no not once ever had a budget. You are working with crumbs. You are asked to spin gold from less than twine. That is all –– make it work, I have faith in you. You've done more with even less.


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