Cheerio's: Grandpa & Grandson

This is my favorite commercial – right now – hands down. It's just so damn ADORABLE! Not ground breaking – earth shattering award winning... just hella cute. They let the actors have fun with the premise and didn't try and force any "Black" misconceptions on them. End product: Bowl loads of cute.

There's a longer 30 second version out there somewhere. It gives me more smile per second. I'll find it – I'm on the hunt. Let me know if you see it somewhere. Yes you. There's nobody else here. Help a brotha out.


Saatchi & Saatchi
(I think, hey saachi guys a lil help here. who's the cd, ad, copywriter etc.)
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