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Teen Pregnancy Prevention: Scratch and Sniff

Scratch and Sniff
This doesn't really stink but the consequences of teen pregnancy do. And this is just part of the ugly mess you'd be getting yourself into. Get the facts at babycanwait.org

The Campaign is part of a United Way of Greater Milwaukee community effort to combat teen pregnancy in the central city by warning teens of the consequences of getting pregnant. This bus shelter is one ad in a series of monthly postings that aims to de-glamorize teen pregnancy.



cred:
Serve Marketing, Milwaukee, WI, USA
Creative Director: Gary Mueller
Art Directors: Giho Lee, Ben Halpin
Copywriter: Mike Holicek https://sites.google.com/site/mayuradocs/PinIt.png

3 comments:

FilthyGrandeur said...

i usually find utter failure in most of these teen pregnancy ads, since they rely on shaming women. i like this one. i like that it's gender neutral, and focuses on raising awareness.

Craig said...

Once again FG an angle I had never considered. I've done one of those ads that shame women myself. It had words all over the girls face, like what people would think/see when the saw a young girl pregnant. While the dude just rides off scott free.

Brain shift... thanks Fg!

FilthyGrandeur said...

always glad to offer my awesome lady-opinion ;)