Serena Williams for Tampax

Tennis pro Serena Williams has signed a deal with Procter & Gamble Co. for its Tampax ad campaign, the company said Monday.

Williams, who in mid-September made news for yelling at a judge during a U.S. Open match, will appear in a series of “playful, lighthearted” print ads, according to a company news release.

The ads, part of Tampax’s “Outsmart Mother Nature” campaign, will begin in October.

Procter & Gamble (NYSE: PG), headquartered in Cincinnati, develops, manufactures and markets consumer products and pharmaceuticals.
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