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Glidden Paint: Homeboy Hook-up





Why do these guys show up in so many spots these days? There's another one out there where these guys show up at their local Glidden store to, get this, have paint matched to their gold jewelry! No joke, I couldn't make that up. https://sites.google.com/site/mayuradocs/PinIt.png

2 comments:

Anonymous said...

First let me say that only one out of three Black guys is decked out in gold. Then there is a guy who looks Hispanic (maybe even a little Asian in there) who has a big gold cross. Okay.

What I get from this is that the company wants to say their clients paint is good for everyone in the vast social spectrum - from nuns, to guys that dress a little thuggish, but are basically clean cut fellows actively pursuing gainful employment. I'm kidding.

Nuns are the good guys, and yeah, the guys are representing the lower end of the moral spectrum. But even these debasers of youth need paint to do their graffitis. I am exaggerating a little bit, but nothing sums it up more than showing the now isolated nun hand, then gold-clad Black hand.

And of course the poor Inuit. You see the stereotypical "eskimo" being portrayed. Garbed in seal fur, smacking on a Charleston Chew sized slab of whale blubber, staring blanking at the camera with those coal abyss eyes. The WHITE DEVIL'S camera! Of course this whole paragraph is to satire the looking-a-little-too-hard-for-sterotypes-ness of it all.

Everybody needs paint. Sure we are targeting homeowners. We want to show them a quick visual that sums up "everybody" - and we need some "diversity" in there.

I see they used your song there, too.

Craig said...

Bam, Yeah I love that song! Dude by the way I saw what you did on youtube... man, wow, man, that was pretty amazing. I think you know what I'm talking about!