Adidas’ new SUPER 7 campaign - it’s the first time that all 7 of adidas’ greatest track and field athletes star in a campaign together. The featured athletes include Tyson Gay, Haile Gebrselassie, Veronica Campbell-Brown and high-jumping phenomena Blanka Vlasic. The idea was to create a series of films contextualizing the athletes’ achievements in ways never seen before. We did this by finding an insightful fact that enabled us to add some irreverent humour, which would engage but also inform hardcore and casual runners alike.
The films were created for adidas by digital agency RIOT.
See more here.
cred:
RIOT (180\TBWA\Critical Mass)
ECD: Nathan Cooper
AD: Lee Ford
AD: Daniel Brooks
EP: Stephanie Oakley
Director: Lee Ford
Director: Daniel Brooks
Editor: Julie Snider
Production Company: DATABASS
Paul Washburn: Executive Producer
Matt Bass: DOP
Post Production Company: Rushes London
Sound Recording Studio: Wave Amsterdam
Joe Mount Sound Design https://sites.google.com/site/mayuradocs/PinIt.png
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