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Nandos: Confederation poster


This poster was created around the hosting of the confed cup by south africa. At south african soccer matches, fans wear a hat called a makarapa. These hats are a purely SA thing and are hand made out of the miner's hard hats. It's a culturally SA thing. We've exaggerated the hats to comment on South Africa, politically, socially and culturally. "Mzanzi" is vernacular for South Africa.



cred:

Blackriver FC, South Africa

Creative Director: Ahmed Tilly

Art Director: Justin Joshua
Copywriter: Iain Thomas
Illustrators: Peet Pienaar, Jono Garrett, Justin Joshua, Meryke Naude.
Producer/Art Buyer: Hilary Simpson

https://sites.google.com/site/mayuradocs/PinIt.png

2 comments:

Citizen Ojo said...

It's too busy... But art is subjective..

Craig said...

CO, I agree. I don't even know where to start looking.