Ije Nwokorie, Senior Strategist at Wolff Olins in the UK discusses the importance of brands in recession. https://sites.google.com/site/mayuradocs/PinIt.png
Clear & concise… this fellow brother has it about right [say that in your best UK accent]…I agree with him because winning companies will ideally use marketing and advertising to communicate to consumers the story of their brands in a way that moves them from a “want” to a “need”…
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Clear & concise… this fellow brother has it about right [say that in your best UK accent]…I agree with him because winning companies will ideally use marketing and advertising to communicate to consumers the story of their brands in a way that moves them from a “want” to a “need”…
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