AdColor: 2009 Awards Commercial
Sallie Mars, senior VP-director of creative services and director of diversity at McCann Erickson and chair of the AdColor branding and collateral committee, introduced three spots for the AdColor Awards produced by McCann, New York, and directed by music video and film director Benny Boom. The spots show AdColor winners so enamored with their night of recognition that it eclipses everything else in life, from honeymoons to children's achievements.
Motion picture like credts:
Toni Thompson - McCann NY
Archie Bell - Arnold Worldwide
Kenji Summers - GroupM
Victor Velez - Arnold Worldwide
Johnny Nguyen - McCann NY
Mikal Cook - McCann NY
Beny Ashburn - McCann NY
Eric Tao - McCann NY
AGENCY - McCANN NY:
Groups CDs: Sallie Mars
Art Director: John Nguyen
Copywriter: Mikal Cook
Producer: Beny Ashburn, Co-Produced by Eric Tao
Production Assistant: Chandler Simms
Business Manager: Ken Krausgill
PRODUCTION - PICTURE PARK:
Director: Benny Boom
Executive Producer: Mark Hankey
Line Producer: Roger Ubina
POST FACILITY:
Post: Jon Grover (editor), Cut & Run
Mixed: Steve Rosen, Sonic Union
Transfer: Lex, Nice Shoes
Graphics: Charlex & Gary Mack, NBA
Music: Akintayo Adewole of Akande Music + Publishing LLC https://sites.google.com/site/mayuradocs/PinIt.png
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5 comments:
Great advertisement.
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Never quite understood who these ads are speaking to. Also, we can call it progress when an ADCOLOR trophy carries the same prestige as any other industry award - from Gold Lions to local Addys.
Anon, so let me get this straight; the award is only valuable when it is acceptable as something worthy to white people? So does being white and creating an award garner instant prestige? Your version of progress is measured by who's standards? Just like all other 'awards' this will be considered 'prestigious' the moment we deem it so.
Oops, guess that last comment was misread. I meant to say that it would be nice if this award carried the same universal recognition/prestige as the standard awards. You would be surprised – or maybe not – to realize how few industry people outside of the Adcolor community are even aware of the award’s existence at all. It’s like winning the O’Toole Multicultural Agency of the Year Award or a Mosaic Award. In our industry, awards often lead to increased salaries, more job offers, etc. I’m not convinced that happens with Adcolor. My version of progress is measured by universal standards. Barack Obama didn’t set out to be the minority President of the United States. Granted, it’s unfortunate that our industry has a history of ignoring the accomplishments of anyone who isn’t White. But I’m not convinced that segregating the awards is any different than segregating the executives and agencies.
Anon,
Whoops, No harm no foul. You make a gaggle of excellent points! I'll do everything I can do to raise awareness of this award and it's recipients. I'm happy it was implemented. But the whole ghettoization stigma is hard to avoid. I'm sure the award is meant for the best and I agree it's too bad it doesn't get all the props it deserves.
I also agree, segregation is segregation. However this separation is not by choice. It's sad the people who most often refer to themselves as 'creatives' can 'create' a solution to this small minded problem.
Thanks for sharing your smarts, it's always cool to chat with smart people.
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