GlobalHue regains account for the Bermuda Department of Tourism as agency of record
(May 22, 2009) GlobalHue, the nation's largest minority-owned multicultural advertising agency, announced that the Bermuda Department of Tourism will continue its relationship with the agency as its official advertising agency of record. This no-bid contract extension was the result of GlobalHue's outstanding business performance over the past three years.
Recent published data shows that visitor arrivals to Bermuda increased after GlobalHue became the island's agency of record in 2006. Prior to GlobalHue, the average number of visitors per year from 1990 to 2005 was 531,988. For the last three years that the agency has been managing Bermuda Tourism's marketing efforts, the number of visitors averaged 620,215, representing a 16.6% increase over the 15 years prior. In addition, on-island expenditures have increased by $48.9 million in 2006 and another $53.8 million in 2007. In 2008, despite the economic downturn, the island has exceeded the average visitor numbers in the 15 years prior to GlobalHue by 4.3%.
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