UNICEF Finland: Be a mom

(Some of the copy) "Just at this moment there is a small child missing his mother.
There is no-one to hold him, wipe his tears, or give him hope of a better tomorrow. He is curled up on the street, hungry and tired. At night he covers himself in some newspapers he found. There is no-one to tuck him in, read him a bedtime story, or kiss him good night. When he closes his eyes, he remembers his mothers face. He hopes that in the morning when we wakes up, Mommy will be back. And will never die again..."

Taivas, Helsinki, Finland
Art Directors: Jyri Niemi, Anna-Mia Alanko
Copywriter: Adele Enersen
Graphic Designer: Fredrik Stürmer
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