"There are only 2 reasons why you come to this part of town. Drugs and pecan crusted catfish."
"When people say our Bleu Cheesecake is to die for, they mean it."
"We drizzle our quail with Balsamic Demi Glaze 'cuz that's how we roll."
Let's see, Drugs, check! Death, check! And we need a little slang, um, How we roll, check! I think that just about summarizes the denial and suffering of the underprivileged. Did we leave anything out? No, I think we're good with drugs, death and slang, that's what they do down there, it's, ahem, how they roll! The perfect ingredients for a poor ad campaign that seems to patronize and borders on the prejudice side of things.
Surely someone lives in this neighborhood you refer to who would be offended. But they can't read, right so we're safe. Maybe the agency sees it as a playground for the privileged. A place to buy really good fried chicken and drugs. As if they are virtually synonymous.
You don't want to aggravate the Black Bob Garfield! (I kid, I'm a kidder.)
cred:
TM Advertising, Dallas, USA
Creative Director: Bill Oakley
Art Director: Jason Duvall
Copywriter: Hayden Gilbert
Illustrator: Jason Duvall
Photographer: Andy Mahr
Digital Artist: Patrick White https://sites.google.com/site/mayuradocs/PinIt.png
6 comments:
The font screams hoodish, "we tryin' to down."
I used to live in Dallas. Anyone who would seriously think that the Bishop Arts District was "the hood" makes me sad for America.
But these ads do make me hungry. Hattie's is damn good.
J.R. Are you telling me they even lied about the "hood" to force this concept??? Figures!
I live in Dallas now and it's definitely a bad part of town. You don't have to like the ads, but don't insinuate that they've lied in a pathetic attempt to get your point across.
OMgosh! I know that's terrible but I had to read each one twice because i was in disbelief, but I started laughing too. I'm trying to figure out who they are trying to appeal to, it looks like high end food so either they have cheap prices and are trying to appeal to the ghetto fabulous who don't mind being laughed at, or they are trying to appeal to suburbanites who think triple homicides are cute and ethnic.
It is a bad part of town, but where the restaurant is (the Bishop Arts District) is known for their nice restaurants and shops. The whole "Hood" thing is very forced, but to be fair, down the street from Bishop Arts is sketchy. Hatties is a delicious restaurant, but branding it as gourmet in the hood is a huge miss. There's so many other great things you could say about it. These ads scream "I'm a white writer trying to be hip" though. This is such a student-ish campaign.
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