President Obama Unveils New Logos

This assignment to create two logos, one for projects completed under the American Recovery and Reinvestment Act (ARRA), and the second for the U.S. Department of Transportation’s TIGER (Transportation Investment Generating Economic Recovery) team.

President Obama has a very keen awareness of branding and the messages therein. This is knowledge is quite timely or even "Hip-Hop-like, in that his brand(s) and seal(s) will be on every thing. Sorta like Diddy saying, "take that–take that" to the GOP. This level of transparency is unheard of. Even though the TIGER striped logo looks a little cartoonish but, it will have a high degree of visibility.

Coming soon to a congested slow moving roadwork project near you.

See video of the unveiling right chere.
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