Diversity by Casting

So often a campaign goes through all the usual procedures, creative briefing, media planning, strategizing, concepting, creative directioning, creative re-directioning. After all of the "real" thinking goes on, someone remembers the real world, you know, the one outside of the agency. Then and only then do they decide to sprinkle in a lil' color. Or sometimes they forget to flavor an ad all together. It's really hard to think about the real world when for the most part your world is clannish and insular.

Thanks for sharing E.T.
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