So often a campaign goes through all the usual procedures, creative briefing, media planning, strategizing, concepting, creative directioning, creative re-directioning. After all of the "real" thinking goes on, someone remembers the real world, you know, the one outside of the agency. Then and only then do they decide to sprinkle in a lil' color. Or sometimes they forget to flavor an ad all together. It's really hard to think about the real world when for the most part your world is clannish and insular.
Thanks for sharing E.T. https://sites.google.com/site/mayuradocs/PinIt.png
5 comments:
I think a lot of studios abhor the pasted on solution of adding a photo with a rainbow coalition of models. I just think they don't know how to infuse their strategy with relevant, even subtle, things that tell consumers "we get it." This isn't going to happen by accident, someone inside the culture has to be part of the creative team.
Terry certainly gets it!
http://www.bloggingwhilebrown.com/?p=97
BAM!
Thank you Shaun!
Agencies dont care about diversity, they dont care if its white people creating all the ads either. Its about money. And as you all know minorities need agencies more than the agencies need them. Until the status quo is broken, and cyrus mehri starts going after the clients and money, agencies will forever have this same cartoon scenario happen every day.
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