This spot demonstrates some of the elegance and economy of really smart camera work. Sometimes, when you have a great idea and you remove all the fluff, you create magic. The production is so well done they only need like 8 notes (chords) strikes on the piano score. They created a mini instant joy-transference device.
"Malik Sayeed (former DP who shot lots of famous Hype Williams music videos and Belly, but now directs spots) did this dope Boeing BHM spot. Awesome in so many ways, but the fact that it's only two shots and is still cinematic is my favorite."
A rare jewel unearthed by: Raafi (great mining by a brilliant mind! Thanks two thousand)
cred:
Boeing
Director, Malik Sayeed https://sites.google.com/site/mayuradocs/PinIt.png
4 comments:
this was great.
Very pretty sentiment delivered smartly.
Well, I guess I'm in the minority, here. (Pun kinda intended.) I think this ad could have been more cleverly executed.
The advert would have been better had they just the courage to whittle it down to just one shot (the first one) and not show the girl's face and her knock-you-over-the-head-in-case-you're-thick "Future President" T-shirt.
Reasons why ad should be kept to one shot are:
1) I get that the the girl is black from the jump.
2) "Future President" narrows it down to one particular goal, albeit a noble goal. But not everyone can be President of the United States -- or wants to be president -- so by editing out the T-shirt -- you communicate that you can be anything you desire. As a result, the ad feels broader.
3) As I implied earlier, the T-shirt insults my intelligence. The first shot is clear and more poignant without the next shot. And it leaves to the imagination without being obtuse (thanks to the title card at the end).
Open on the girl stopped in her tracks by the MLK portrait. Linger just short of uncomfortable on that single shot. The cut to title card, "I Have a Dream," and that would have done the job nicely.
Interesting comment E.T. One indispensably crucial thing here is timing. This spot was aired pre-Obama presidency. I'm not sure if it was aired before the election (I think it was shot before the election). Our collective conscience is not the same. As a matter of fact, their has been an irrevocable paradigm shift. We will never look, think or see things the same again. When this was aired, It was still only a hope/dream of a "colored/female" president.
We live in an amazing time.
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