What Corporate America Still Misunderstands About Black People
Everyone wants to talk about race these days and thank heavens. Radio One is sponsoring an event at the One Club in New York titled - "Urban Legends: What Corporate America Still Misunderstands About Black People." They don't mince words. Panelists include Catherine L. Hughes, founder and chairperson of Radio One; Steve Stoute, founder and CEO of Translation; Najoh Tita-Reid, director of multi-cultural and African American marketing at Proctor & Gamble; and Julius Dunn, program director for The One Club's Adversity Program. The event will be held on Tuesday, January 13, 2009 from 9:30 am - 11:00 am.
I tell you what - I might just go to see Steve Stoute. Remember that video we posted of him talking about Janet Jackson's, Nipplegate? He's got a dry humor that might be even better enjoyed live. Check out a much more staid version of Steve from his induction video into the AAF's Hall Of Achievement.
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Lifted in it's entirety from the always bangin' Agency Spy! https://sites.google.com/site/mayuradocs/PinIt.png
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3 comments:
Everything cool is happening three to four days before I get back stateside. Argh.
Love the new banner!
Hi there,
I think that corporate America views blacks as a "niche" market and THAT is part of the problem... they don't present the black boy as "the All-American boy" or the black girl as "the All-American girl".
They continue to reinforce stereotypes of blacks by class affiliation.
Blacks continue to accept that type of advertising.
BWBTT, Your right. I think the problem is we, like everybody else, are very complex and we tend to be both. Uniquely "All American" while simultaneously being intermittently niche. It's why we can be reached by both African American marketing and General Market Advertising as well. This is the same reason we can be misread or "mis-marketed" to by both as well.
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