This is big news. It's not everyday/year an African American company gets to launch a new vehicle let alone on the Superbowl. Congrats Burrell!
**UPDATE**
cred:
Burrell
Client: Toyota USA
Title, Length: Toyota Venza "Faces" 1x:30
Editor: Terry King
Production Company: Radical Media
Director: Antony Hoffman
Special thanks to:
Tamika Lee Robinson
Account Supervisor
(January 29, 2009) Toyota Motor Sales, U.S.A., Inc. has selected Burrell Communications' TV spot 'Faces' to debut during Super Bowl XLIII as part of the launch of its new vehicle VENZA. Burrell's 30-second Toyota VENZA spot 'Faces' will premiere in the first quarter during the first break of Super Bowl 43. The 'Faces' spot and its prominent placement during the Super Bowl will be used to support and extend the launch excitement of the 2009 Toyota VENZA and will be the kickoff of Burrell's 'Are You VENZA?' campaign.

"We wanted a spot that would help us introduce the 2009 Toyota VENZA to consumers who view themselves as multidimensional. We think the 'Faces' spot and the 'Are You VENZA?' campaign is a great complement to the overall launch," Dionne Colvin, Toyota National Manager Advertising.
Key Messages
-Burrell’s 30-second Toyota VENZA spot ‘Faces’ will premiere in
the first quarter during the third break of Super Bowl 43
-‘Faces’ was based on consumer research that helped to uncover
consumer insights that were the foundation of the creative for the
compelling ad and will be the first execution of the integrated ‘Are
You VENZA?’ campaign
-Research that combines cognitive neuroscience, anthropology and
sociology findings provided the imagery and consumer language that
allowed for a springboard for developing work.
https://sites.google.com/site/mayuradocs/PinIt.png
**UPDATE**
cred:
Burrell
Client: Toyota USA
Title, Length: Toyota Venza "Faces" 1x:30
Editor: Terry King
Production Company: Radical Media
Director: Antony Hoffman
Special thanks to:
Tamika Lee Robinson
Account Supervisor
(January 29, 2009) Toyota Motor Sales, U.S.A., Inc. has selected Burrell Communications' TV spot 'Faces' to debut during Super Bowl XLIII as part of the launch of its new vehicle VENZA. Burrell's 30-second Toyota VENZA spot 'Faces' will premiere in the first quarter during the first break of Super Bowl 43. The 'Faces' spot and its prominent placement during the Super Bowl will be used to support and extend the launch excitement of the 2009 Toyota VENZA and will be the kickoff of Burrell's 'Are You VENZA?' campaign.

"We wanted a spot that would help us introduce the 2009 Toyota VENZA to consumers who view themselves as multidimensional. We think the 'Faces' spot and the 'Are You VENZA?' campaign is a great complement to the overall launch," Dionne Colvin, Toyota National Manager Advertising.
Key Messages
-Burrell’s 30-second Toyota VENZA spot ‘Faces’ will premiere in
the first quarter during the third break of Super Bowl 43
-‘Faces’ was based on consumer research that helped to uncover
consumer insights that were the foundation of the creative for the
compelling ad and will be the first execution of the integrated ‘Are
You VENZA?’ campaign
-Research that combines cognitive neuroscience, anthropology and
sociology findings provided the imagery and consumer language that
allowed for a springboard for developing work.
8 comments:
I'll agree it is a very good spot that let's you draw your own conclusion...I especially like all of the Afri-Mod shapes textures and geometry...
Congrats Burrell...it's refreshing to find out that we can finally define ourselves in advertising without a hip hop beat and slang...
This is the start of a movement...The visual revolution continues...
And they did it all with out using the word "STYLE" once! Yes!!! Every black commercial doesn't have to use the word style!
A progressive and sophisticated commercial. I loved the visuals - the artwork interwoven with the technology aspects of the car are amazing!
Great piece. Memorable.
Fantastic work Burrell - Toyota - Venza.
Yep, you guys "F'n" NAILED IT!!!!
Watching the game, the dude with the african mask caught me off guard. Plus how beautifully shot the spot is. I lost my thread in conversation. great job.
Holy hell.
This is my first time viewing it.
I'm actually touched.
By a commercial.
what go my attention was them featuring [b]African art[/b], something you NEVER see unless someone is making a joke...
Seriously? This is beautifully shot, but its the same tired black commercial i've seen since the 80's. Lets see... African art or music CHECK......Deep voice black narrator CHECK....cheesy spoken word reference"Influence by many but defined by none" Check... I'm sorry its a great looking spot but its pretty old concept. It seems like some old writer grab a old script he had in his backpack and re-pitched it. I can think of 3 spots like this off the top of my head.
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