Crown Royal: Jazz Music

I'm the first to say Jazz bands in commercials is over used and often under conceived. But Grey does it about as good as it can be done. It's the subtext that's often missing from other "Jazz" featured spots. Here there is actually a reason and story told that makes this spot attention worthy and somewhat captivating. This is in direct opposition to the commercials that use the genre to say "this is something African Americans do" & aren't we clever to use it. The atmosphere in the club, the lighting and the music itself, though often done well, in this instance are really well rendered and enliven the message. The narration feels good and though the writing smells a tad cliche together they work.

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