This spot is incredibly fun, though low on product benefit. It was created to advertise a special edition of the product to commemorate Bruce Lee. How can you go wrong with Bruce Lee. There has always been a strange kinship to Bruce Lee in the African American community as I imagine in many other places around the world. The very idea that he could perhaps play a doubles table tennis match alone and with nun chucks is hilarious! Note the cinematography, although it mimics amateur video, it really tells the story. It's very memorable.
https://sites.google.com/site/mayuradocs/PinIt.png
2 comments:
any thoughts on this article in ad week about the dearth of people of color in the ad industry?
http://www.adweek.com/aw/content_display/news/agency/e3if0caf66d857a98ef2ef2650f5b99d631?pn=1
Kellebelle, read the article. My man over at multicult classics does an excellent job of covering the hate in the industry. This kind of thing is the reason I started my own shop.
See Multicultclassics here: http://multicultclassics.blogspot.com/2008/12/6203-adweeks-long-report-on-obvious.html
and here:
http://multicultclassics.blogspot.com
This guy is brilliant!
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