Gearbox: Champion

AA ads often avoid humor or do a lackluster job of applying it. This ad is funny as heck but, it's only black by casting. It would work well in an AA marketing attempt. We buy sports equipment. Why not advertise with humor. (Real humor, you know, funny ha-ha)

Advertising Agency: Stately Mansion, Los Angeles, USA
Creative Director: Alexandra Sann, Jeff Lable
Art Director: Jeff Lable
Copywriter: Alexandra Sann
Production Company: Propeller Inc.
EP: Rafael Aguilo
Director: Jeff Aron Lable
Editorial: Spot Welders
EP: Tommy Murov
Editor: Jón Stefánsson
Sound Design: Amber Music
Artist: Bill Chesley
Mix: Sound Lounge
Aired: August 2008
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