Study unveils African-Americans' broad taste in movies

BET Networks unveiled a new report that challenges the Hollywood mindset that African Americans only support black movies and outlines the $6.3 Billion buying power of this demographic. According to REEL FACTS: A Movie Goer Consumption Study on average, 81% of the movies seen by African Americans do not prominently feature an African American cast, storyline or lead black star.

The study provides an in-depth understanding of African American movie goers and their consumption patterns versus general market movie goers. The report also states that while traditionally, African Americans do support films in which their own images/likenesses are featured, this group is also just as engaged with mass appeal general market films since the leading criteria for movie selection is based on genre.

"The findings in REEL Facts prove what we've known all along, which is contrary to what many studios and marketers think, African Americans are a valuable patron of different genres of film and see the platform of television as an important resource in making a decision in this category," said Louis Carr, President of Advertising at BET Networks. "While African Americans seek content that reflects their lives, the movies consumed are not limited to one type of storyline."

REEL Facts: A Movie Goer Consumption Study also revealed the top five key characteristics of an African American movie goer:

- Extreme Movie Buffs -- African Americans have no problem making that trek to the movies accounting for 195 Million trips to the movie theaters annually. On average, African Americans make frequent visits to the movies (13.4 times per year vs. 11 times per year for general market movie goers*).

- High Engagement and Receptivity -- African Americans see TV as the most influential medium to capture their attentions. Top three movie info resources valued highly by REEL Facts respondents: TV commercials (65%), In-theater movie trailers (55%) and Family/friend recommendations (54%).

- Repeat Viewers -- 62% of black movie goers admit to seeing movies they like multiple times accounting for an additional $513 Million in additional revenue to movie studio coffers.

- Movie Goers Have "Platinum Shine" -- On average, African Americans are the most avid movie patrons going to the movies more than 2 times/per month, accounting for a minimum of 28 times during the year.

- Digital Tekkies -- African Americans are digitally inclined and consume heavy amounts of all types of media: 67% own desktop/laptop computers; 62% are heavy online users accessing (11+ hours weekly); 64% are gaming/music video enthusiasts and 37% are heavy TV/DVR viewers.

"REEL Facts, along with our other consumer insights, proves that the black consumer is not monolithic and that it's all about engaging content, cultural awareness and satisfaction as high-end consumers," said Matthew Barnhill, SVP of Market Research at BET Networks. "The African American community has diverse tastes, an appetite for quality movies and entertainment that can range from blockbuster mainstream action films to African American romantic comedies."

BET Networks Corporate Research administered an online panel questionnaire to 2,500 16-49 year olds in March-April 2011 among African Americans, Hispanics and Caucasians. All data analyzed for REEL FACTS: A Movie Goer Consumption Study is statistically significant at the 95% confidence level. In the analysis, respondents were asked to identify important /least important factors in their movie decision-making. BET Networks partnered with Ipsos OTX for panel recruitment/ sample fielding and The Artemis Group for statistical analysis/weighting expertise.

//

https://sites.google.com/site/mayuradocs/PinIt.png

Periodic Table of Swearing

click to enlarge

via Sam & Tam

created by Modern Toss



//

https://sites.google.com/site/mayuradocs/PinIt.png

"Shine A Light" For Amnesty International

The film "Shine A Light" was created to open Amnesty International's 50th anniversary conference in March of 2011 and was executed by the Betterment Bureau (http://loyalkaspar.com/bbwd/), a charitable division of Loyalkaspar, Inc. It premiered on March 19th and was created using a combination of live-action, 2D- and 3D-animation.



//

https://sites.google.com/site/mayuradocs/PinIt.png

Noir by Vicente García Morillo

The idea behind "Noir" is to represent the duality between our inner selves and the faces we show to other people. These aspects of who we really are, though we hide them sometimes, end up showing themselves through our "masks" and reveal our true selves.

More here.

//

https://sites.google.com/site/mayuradocs/PinIt.png

The Ad Agency Bloodline (Sans the blood brothers)

click to enlarge

from Vitamin Talent

As helper monkeys, we're quite curious. And as a talented, creative individual (who clearly knows where to find great info), we thought you might be curious, too. So we created this infographic to give a look at the mergers, acquisitions, and launches of some of the largest agencies in the world, from the early 1800s to today.

We pulled together tons of agency data for this project from lots of sources across the Web. So if you find something that looks incorrect, please contact the Internet immediately. And if you're an agency who's not on here, but would like to be, let us know in case we get curious enough to try this again.

https://sites.google.com/site/mayuradocs/PinIt.png

Meek Mill covers Mute Mag

//

https://sites.google.com/site/mayuradocs/PinIt.png

//

https://sites.google.com/site/mayuradocs/PinIt.png

"Where Are All The Black People"

On Wednesday, May 11th at the kick-off of The One Club Creative Week their was a frank no-holds-barred conversation about diversity – and the dearth of people of color – in the advertising industry. 
The panel included Jimmy Smith, Creative Group Director of TBWA Chiat Day/Los Angeles, Jeff Goodby, co-founder of Goodby, Silverstein & Partners, Cheeraz Gorman, formerly of W+K, Portland and a panel of industry notables. 


Andrew Bass shares with us a few outtakes of this conversation about diversity and what we're doing to change it.


Special thanks to Andrew Bass for this footage.
Hopefully more footage and details to come.




//

https://sites.google.com/site/mayuradocs/PinIt.png

Coca-Cola: 3D 125th Anniversary Illumination

The Coca-Cola Company’s 125th Anniversary montage includes images, which have been used by permission. More information is available at http://CokeURL.com/125attribution



Company Statement:
"We’re celebrating our 125 birthday in style. We’ve got a spectacular building illumination featuring some of the most amazing Coca-Cola moments of the past 125 years. As a way to thank you for being the best fans in the world, we’re even going to light up some of your amazing photos from Facebook, Flickr, Twitter, and more. Stay tuned for special highlight coverage, and thank you for the past 125 years."



Visual design and projections: Obscura Digital

//

https://sites.google.com/site/mayuradocs/PinIt.png

Nike: XI Men

Print ad by Nike Italy to celebrate the XI Nike Men who won the Italian Serie A with AC Milan.

cred:

Giuliano Garonzi Studio, Milan, Italy
Art Director: Giuliano Garonzi
Illustrator: Mauro Marchesi
Copywriter: Rino Anzi

//

https://sites.google.com/site/mayuradocs/PinIt.png

Konad Cosmetics Flobu Waterproof

cred:
Grey, Buenos Aires, Argentina
Executive Creative Directors: Pablo Gil, Sebastian Garin
Creative Directors: Daniel Fierro, Gonzalo Ricca
Copywriters: Hernan Kritzer, Rodrigo Greco
Art Directors: Lisandro Cardozo, Tomas Duhalde
Agency Producer: Sergio Bonavia
Retoucher: Juan Carlos Erasmo

//

https://sites.google.com/site/mayuradocs/PinIt.png

Burrell adds four senior executives following assignments from Comcast, SuperValu

Fay Ferguson and McGhee Williams Osse, co-CEOs of Burrell Communications, announced the appointment of four new executives: Robert Clifton, EVP, Executive Creative Director; Karen McDowell, VP, Group Account Director; Maria Moffitt, VP, Group Account Director; and Sharon Ali, Account Director.
The hires come on the heels of a new business streak for the agency that includes African American Agency of Record assignments for Comcast and SuperValu.

"As Burrell celebrates its 40th Anniversary, we're continuing to grow and evolve with new business and investments in innovation and talent," Ferguson said. "Robert, Karen, Maria and Sharon are incredible talents, and we're thrilled to have them on board at this exciting time."

All four will be based out of Burrell's Chicago headquarters.

Robert Clifton joins Burrell for the second time in his 20-plus-year career in advertising. In the role of EVP, Executive Creative Director, he'll work primarily on McDonald's and Toyota. Clifton most recently worked as EVP, Executive Creative Director at Campbell Mithun. Prior to that, he was SVP, Senior Creative Director at Leo Burnett.

Throughout Clifton's career, he has worked on brands including Nintendo, Kellogg's, Hallmark, Miller Lite, Reebok, and Coke. A graduate of the prestigious Portfolio Center in Atlanta, Clifton is the recipient of numerous industry honors including Reggie and David Ogilvy Awards.

"I'm thrilled to rejoin Burrell for the second time in my career," Clifton said. "The agency's legacy is truly unmatched and the creative speaks for itself."

Karen McDowell joins Burrell as VP, Group Account Director, working on the Procter & Gamble Pantene, Crest and Clairol Professional brands. Previously, McDowell was Director of Marketing and Communications at oral health company DentaQuest. Her professional accolades include AAF Best and Brightest in Advertising and One Show Award honors.

"Today's consumers are very unique individuals. It has never been more important to understand them and meet their needs in a personal way," McDowell said. "Burrell's expertise in effectively reaching varied audiences, its core values and its creative prowess sets the agency apart from its competitors."

Maria Moffitt joins Burrell as VP, Group Account Director, working on Olay, CoverGirl, My Black Is Beautiful and My Home Made Beautiful. Moffitt most recently served as principal of Atlanta-based LattimerMoffitt Communications, leading strategic development for Burger King, Checkers and American Cancer Society. She formerly worked in brand management with Procter & Gamble and RJR Nabisco. Her professional accolades include being recognized as Woman-Owned Business of the Year by Women Looking Ahead Magazine, as well as a number of Atlanta Business Journal awards honoring excellence in business.

"I consider Burrell the pioneer agency -- the most influential agency in multicultural marketing in the United States, historically and today," said Moffitt. "They have been responsible for the many of the positive images of African- Americans we see reflected in the media over the years. I wanted to be a part of that continuing future."

Sharon Ali joins Burrell as an Account Director on the General Mills team in a newly created position. In this role, she'll work on General Mills brands including Grands!, Yoplait and Feeding Dreams, a growing African American initiative for General Mills. Ali most recently worked as Director of Merchandising Solutions for Quaker Foods and Beverages, a division of PepsiCo.

Ali has a B.A. from Dartmouth College and an MBA from Columbia Business School.

"Working for Burrell provides me with a great opportunity to champion and help advance a key business imperative -- African American Marketing -- in an increasingly diverse marketplace," Ali said.

Burrell Communications is a full-service marketing communications company with offices in Chicago, Atlanta and Los Angeles. The agency's client roster includes: Procter & Gamble, Toyota, McDonald's, General Mills, Comcast, Walt Disney World Resorts, SuperValu, Lilly, Illinois Lottery and American Airlines. For more information, visit www.burrell.com.

//

https://sites.google.com/site/mayuradocs/PinIt.png

NYC Area creatives, Advertising wants you!

Open Mic Ad Night at The 82 Mercer

Wednesday, May 11, 2011 7-8pmCome copywriters, art directors, poets, rappers, comedians, graffiti artists, creative writers, debaters, graphic designers and the likes Come show the Ad Industry What You Got 

Here's your 3 minutes to show a couple hundred people who've been looking for you your skills.

Sign up is first come first up, so get there early.

Wednesday, May 11, 2011 7-8pm

82 Mercer Street, New York, NY 10012

https://sites.google.com/site/mayuradocs/PinIt.png

Copywriters by the numbers

Thank you, http://davybaby.tumblr.com/.

//

https://sites.google.com/site/mayuradocs/PinIt.png

Open Mic Ad Night, taking all talents

Open Mic Ad Night at The 82 Mercer

Wednesday, May 11, 2011 7-8pm
Come copywriters, art directors, poets, rappers, comedians, graffiti artists, creative writers, debaters, graphic designers and the likes Come show the Ad Industry What You Got 

Here's your 3 minutes to show a couple hundred people who've been looking for you your skills.

Sign up is first come first up, so get there early.

Wednesday, May 11, 2011 7-8pm

82 Mercer Street, New York, NY 10012

https://sites.google.com/site/mayuradocs/PinIt.png

South African Township Barbershops & Salons

From CreativeRoots.orgBritish photographer Simon Weller captured some amazing images for his lates book “South African Township Barbershops & Salons” South African barbershops and salons are more than just places where you would get your hair cut. They are places which serve as community hubs and therefore are also called “informal barbershops”. Before I spill out all the secrets I recommend you to buy the book. If you lover you barbershop art and design you should check out the Adidas Barbershop artwork.

//

https://sites.google.com/site/mayuradocs/PinIt.png

Mikito Ozeki / Cut Out

This kid's got relentless timeless hand skills. This is what they mean when they say "cuttin' it up!"

Cutting by Mikito Ozeki

get at him:
mikito.jp/​
facebook.com/​mikito.ozeki
twitter.com/​#!/​mikitoozeki

//

https://sites.google.com/site/mayuradocs/PinIt.png

Ira Glass Quote

//

https://sites.google.com/site/mayuradocs/PinIt.png

The President on Jobs & Gas Prices

Posted by Jesse Lee on May 06, 2011

A lot of Americans have questions about the economy – will the momentum of the past months keep up? What can we do about these gas prices eating away at our paychecks? And where will the good jobs come from for our next generation?

The jobs numbers this morning gave a positive sign on the first question, with another 268,000 private sector jobs in April bringing the total to more than 2 million over the past 14 months. The answers to the other two questions can be seen in part in factories like the one the President visited today in Indiana -- Allison Transmission. It’s a business that is creating jobs making transmissions for hybrid vehicles after a boost from a matching grant out of the President’s clean energy investments.

//

https://sites.google.com/site/mayuradocs/PinIt.png

GlobalHue Ranked No. 1 Among African-American Advertising Agencies by Advertising Age Magazine

The multicultural agency moves up to No. 2 spot for Hispanic
By GlobalHue

Published: Thursday, May. 5, 2011

SOUTHFIELD, Mich., May 5, 2011 -- /PRNewswire/ -- In its Agency Report 2011, published on April 25, Advertising Age ranks multicultural advertising agency GlobalHue as the No. 1 African-American agency and the No. 2 Hispanic agency for 2010.

While this is the third consecutive year that GlobalHue has placed first on the African-American list, the agency's second place on the Hispanic list is new, up from third place in 2009.

"We are honored to have achieved this position of industry leadership and wish to extend our thanks to our clients and staff for making it possible," says Donald A. Coleman, founder and CEO of GlobalHue. "With large African-American and Hispanic segments, GlobalHue is the largest U.S. multicultural agency overall."

About GlobalHue

GlobalHue is a full-service marketing communications agency with total market and cultural expertise. In 2009, GlobalHue was recognized as the "Multicultural Advertising Agency of the Decade" by Adweek. GlobalHue handles marketing and advertising, media planning and buying, digital, events and promotions, and public relations for many blue-chip clients. The agency has offices in Detroit (Southfield) and New Yorkand its capitalized billings in 2010 were $839 million.

For more information visit:

www.globalhue.com

https://www.facebook.com/GlobalHue

http://www.twitter.com/globalhue

http://www.youtube.com/globalhueagency

Read more: http://www.sacbee.com/2011/05/05/3605612/globalhue-ranked-no-1-among-african.html#ixzz1LbT2bIRT

//

https://sites.google.com/site/mayuradocs/PinIt.png

Photographic Typography by Senongo Akpem

Artist statement:
I recently finished this typographic set: http://senongo.net/portfolio/what-are-you-afraid-of/ They all represent things I am/humans are afraid of, like fire, spiders, aliens, etc. Many of them are based on things from my childhood in Nigeria. It was a fun project for me.
Senongo


//

https://sites.google.com/site/mayuradocs/PinIt.png