New west coast flavor.
Director/Editor/Lead Animator: Anthony Ciannamea
CG and Smoke FX: Mark Wisniowski
Illustrations: Ryan Sievert, Lane Fujita, Anthony Ciannamea
Studio and Lighting: Micah Gendron/Impact
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Friday morning muse: Dibiase "Skullcrack"
New west coast flavor.
Director/Editor/Lead Animator: Anthony Ciannamea
CG and Smoke FX: Mark Wisniowski
Illustrations: Ryan Sievert, Lane Fujita, Anthony Ciannamea
Studio and Lighting: Micah Gendron/Impact
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Kitchens of Africa
Kitchens of Africa was created with one simple mission - to introduce the diverse and exotic cuisine of Africa to the rest of the world. It's a bold idea, but no more bold than the flavors found in that continent's unique foods. By using our simmer sauces and jerk pastes, African cuisine can be easily prepared at home with fantastic results over and over again. Our products eliminate the endless ingredient sourcing, lengthy prep work and countless hours of slow cooking. What once would have taken you hours to make, can now be on your dinner table in minutes.
I think the concept of 'Africa in a bottle' is fantastic. It's convenient and most importantly accessible to all. It simplifies our complicated and often unappealing dishes to the Western eye.
I hope one day Kitchens of Africa can expand into soups. I have seen some scary okra soups in my lifetime! Ones which looked like all the animals of the ocean were captured for the soup, making it look like a swamp. Making if difficult to identity was exactly was going into your mouth - fish, crab leg or just bones, or even pork!!!
I can't wait for the day when I walk into a grocery store and see Kitchens of Africa on the shelf.
PACKAGING DESIGN: TRIDIMAGE (ARGENTINA)
SOURCE: CREATIVE ROOTS & KITCHENS OF AFRICA
from Afroklectic
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New Era Flagbearer: N*E*R*D*
New Era's newest flagbearers are musicians-slash-producers-slash-singers-slash-songwriters Pharrell Williams, Chad Hugo, and Shae Haley - collectively N*E*R*D*. N*E*R*D* has always followed their own beat. Check out the rest of New Era's flagbearers here:http://www.neweracap.com/flagbearers.
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Art by Michael Ray Charles
"You've got to think of how these images were used in American culture...they were everywhere and they were used to market anything from oils to ink, from food products to clothing...People operate from an emotional place when they see these images because they think of the past as being something that happened and that the concepts don't linger. But these concepts continue to affect us in many ways, in modern concepts of advertising as well as in contemporary advertisements."
- Michael Ray Charles
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Attorneys general in 17 states urge an end to malt liquor endorsed by Snoop Dogg
CNN
Seventeen state attorneys general are urging Pabst Brewing Co. to stop marketing to young drinkers and halt production of a new malt beverage promoted by rapper Snoop Dogg.
In a letter sent to the Pabst Brewing Co., Maryland Attorney General Douglas F. Gansler says "Blast" by Colt 45 is a 'binge-in-a-can" that targets youth. Gansler was joined by attorneys general from Arizona, California, Connecticut, Guam, Idaho, Iowa, Illinois, Kentucky, Maine, Massachusetts, New Mexico, Ohio, Oklahoma, Tennessee, Utah, and Washington.
San Francisco City Attorney Dennis Herrera also joined the petition, according to a written statement.
The makers of the new fruity blend came under fire after advocacy groups and politicians raised questions about its marketing campaign.
The drink, in a colorful 23.5-ounce can that resembles soda pop but has an alcohol content of 12%, more potent than a typical can of beer.
"They're marketing it as a single serving when in reality it's five servings in a can," said Raquel Guillory, spokeswoman for the Maryland attorney general. "We hope they would be a good corporate citizen."
Paul Porter of Industry Ears, a media watchdog group, says "Colt 45 makers are raising the alcohol level from the already high 6% to the even higher 12%, and enticing young people with hip hop themes and lollipop flavors."
He added the company is "expanding its market with our children."
Asked about the letter, Pabst Brewing Co. chief marketing officer Jon Sayer responded in a written statement: "Blast is only meant to be consumed by those above legal drinking age."
"As with all Pabst products, our marketing efforts for Blast are focused on conveying the message of drinking responsibly," the statement said. "To that end, the alcohol content of Blast is clearly marked on its packaging."
Rapper Snoop Dogg is considered a face of the product who "has the ability to take Colt 45 to a whole new level," according to a company marketing video.
As of Thursday night, Snoop Dogg had not responded to a request for comment from CNN.
In 2008, Gansler worked out a deal with MillerCoors and Anheuser-Busch to halt the sale and production of select high-alcohol-content drinks.
"Both of those voluntarily pulled those off the market after we sent them a letter" that requested the drinks' removal, said Guillory.
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Movie Trailer: Soul Food Junkie
Filmmaker Byron Hurt explores the health advantages and disadvantages of Soul Food, a quintessential American cuisine. Soul food will also be used as the lens to investigate the dark side of the food industry and the growing food justice movement that has been born in its wake.
from New Black Man
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Pepsi MAX -- Clubhouse in the Corn
The Pepsi MAX take on "Field of Dreams." Stumbling through a cornfield, Yankees pitcher CC Sabathia follows the whispers of "ZERO CALORIES, MAXIMUM PEPSI TASTE." He discovers the Pepsi MAX driver hanging out in an unexpected clubhouse where anything is possible: backflipping shortstops, three Rickey Hendersons, grilling mascots, and, best of all, a vending machine with an unlimited supply of Pepsi MAX that brings everyone together.
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I'm going to be slooooow posting
Because I now have a j-o-b. But I'm still alive... ALIVE! So stay tuned. I shall return to full burn shortly!
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Axe gets you that groupie love
cred:
BBH, USA
Creative Director : Steve Elrick
Creatives: Paul Downs, Dave Thackray
Director: Luis Gerard
Agency TV Producer: Daphne Ng
Business Director: David Webster
Account Manager: Emah Zaini
Account Executive: Alexandra Moore
Production House: Lime Production
Post Production: Finito Films
Music composition: A-Bomb Music
Sound Design / Full Mix: The Gunnery
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Giiiiiirl, you know you look good!
AFRICAN-AMERICAN WOMEN TWICE AS LIKELY TO FEEL POSITIVE ABOUT THEIR BEAUTYThe fifth installment of the Smart Beauty series, developed in conjunction with New York-based research firm Insight, looks at the distinct personality profiles that exist within the African-American market relative to the General Market; focusing on the psychographics that drive the beauty purchasing behavior of African-American women across hair, skin, cosmetics, fragrance and personal care.
Unveiled over breakfast at the W Hotel, the Smart Beauty V presentation will be hosted by ESSENCE's Beauty Director Corynne L. Corbett and will include the following expert panelists: Mikki Taylor, Essence Editor-at-Large; Cynde Watson, Makeup Artist and Beauty Expert; Elana L. Jones, MD, Dermatologist; and Susan Akkad, Senior Vice President Corporate Diversity Marketing, Estee Lauder Companies Inc.
"ESSENCE's Smart Beauty research confirms that beauty goes beyond how women look, it is also linked to how she feels, and that sentiment translates to how she spends," said ESSENCE President Michelle Ebanks. "Smart Beauty V has uncovered the diversity among women of color, who are a vital growth segment for beauty companies, by extracting four distinct archetypes relative to beauty consumption."
Designed to explore the different relationships that exist with beauty among African-Americans so marketers can more effectively engage her, Smart Beauty V evaluates the psyche of a myriad of African-American women to understand their buying patterns and the emotions that attribute to them. The research methodology for Smart Beauty V was conducted in four phases including: client roundtable discussions, an Essence work session, virtual ethnographies, and online surveys.
Highlights of Smart Beauty V:
- African American women generally feel more positive about their beauty: "I think I am a beautiful woman". (84% AA vs. 41% GM)
- African-American women are celebrating their beauty more than the General Market (61% AA vs. 52% GM) and they are feeling less challenged. (39% AA Vs. 48% GM)
- Essence discovered four distinct archetypes when looking at beauty and how it relates to African-American women; distinguished by mindset, product usage, and knowledge.
Lunch Bar: Voiceover
cred:
Ogilvy, Johannesburg, South Africa
Creative Director: Mariana O'Kelly
Art Director: Chantelle dos Santos
Copywriter: Dan Parmenter
Production house: Velocity Films
Director: Greg Gray
Producer: Helena Woodfine
Ogilvy, Johannesburg, South Africa
Creative Director: Mariana O'Kelly
Art Director: Chantelle dos Santos
Copywriter: Dan Parmenter
Production house: Velocity Films
Director: Greg Gray
Producer: Helena Woodfine
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Shaolin Jazz: The 37th Chamber (Free download)
My life just got better, hell the world is now a better place. Gerald Watson blended with DJ 2-Tone to create Shaolin Jazz! WHAT?! That means Jazz mixed tapes for you and me. WHAT!? Check it out above. I'll be on the floor in the fetal dreaming of doing some sh*t like this. Free download here.
see the album art here.
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Kristy Tillman: 15 Facts About America's Income Inequality
And it's not as if we've always lived that way. Forty years ago, CEOs were only being paid 39 times that of the average worker. Some companies these days are tying CEO pay to the pay of the least compensated employee at the same company. Clearly not that many.
Or look at the results of a study done in Chicago and Boston in 2001 and 2002: Job applicants with "black" sounding names were far less likely to be called in for job interviews (this was back when there were jobs to interview for):
Looking for a job? Consider changing your name to Kristen or Carrie on your resume. That wouldn't help your insurance situation, though. Children of minorities are far more likely to live without health insurance:
What else? Women also make less than men (though this is improving!) and jobs with higher pay have a smaller percentage of women working at them. Minorities are far more likely to drop out of school, and immigrants are far less likely to receive an education. And though GDP has risen, wages have remained stagnant (except for those CEOs), which has contributed to the top 10% of the wealthiest Americans controlling nearly three-quarters of all the money in America.
Taken individually, there are potential statistical and cultural reasons to explain away each of these stats. Arranged in this order, it's hard not to realize we need to do better to give everyone a little bit more of an even playing field.
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Hennessy Hands Creative Account to Droga5
By EJ Schultz
In an apparent 11th-hour grab, Droga5 has won U.S. creative ad duties for Hennessy, a leading cognac brand.
The independent shop was not believed to be on the original list of contenders—a lineup that people familiar with the pitch said included Interpublic Group of Cos.’ McCann Erickson; MDC Partners’ Kirshenbaum Bond Senecal & Partners; and an agency team compiled by Havas. But in the end Droga5 walked away with the account, which tallied $9 million in domestic measured media spending last year, according to estimates by Kantar Media.
Incumbent agency WPP’s Berlin Cameron was invited to pitch but declined to participate.
Hennessy, owned by luxury conglomerate LVMH Moet Hennessy, did not comment on the process, other than to confirm Droga5 as the winner. Agencies either declined to comment or could not be reached.
Hennessy is the No. 1 cognac brand worldwide, with sales of 50 million bottles a year. U.S. sales edged up 2.4% in 2010 to $57.4 million, according to SymphonyIRI.
The brand, founded in 1765 by an Irish aristocrat, has in recent times been bolstered by popularity in the hip-hop community, but seems poised to try to broaden that base to all urban consumers.
Contributing: Rupal Parekh
Seen at MultiCultClassics
Pilfered from MultiCultClassics
Image copped from MultiCultClassics
I was too lazy to post so thank god for MultiCultClassics
Special thanks to MultiCultClassics
Sidewalk to the Catwalk: Homeless 2011 Fall/Winter Collection
New Ark Mission of India: Newspaper, Cardboard, Sacking
cred:
Ogilvy & Mather, Bangalore, India
Chief Creative Officer: Piyush Pandey
Executive Creative Director: Ajanta Barker
Creative Directors: Gautam Dev, Neel Roy
Art Director: Siju RS
Photographer: Senthil Kumar
Producer: Mubina Vaziralli
Chief Creative Officer: Piyush Pandey
Executive Creative Director: Ajanta Barker
Creative Directors: Gautam Dev, Neel Roy
Art Director: Siju RS
Photographer: Senthil Kumar
Producer: Mubina Vaziralli
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Sidewalk to the Catwalk: Homeless 2011 Fall/Winter Collection
New Ark Mission of India: Newspaper, Cardboard, Sacking
cred:
Ogilvy & Mather, Bangalore, India
Chief Creative Officer: Piyush Pandey
Executive Creative Director: Ajanta Barker
Creative Directors: Gautam Dev, Neel Roy
Art Director: Siju RS
Photographer: Senthil Kumar
Producer: Mubina Vaziralli
Chief Creative Officer: Piyush Pandey
Executive Creative Director: Ajanta Barker
Creative Directors: Gautam Dev, Neel Roy
Art Director: Siju RS
Photographer: Senthil Kumar
Producer: Mubina Vaziralli
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CK1: Cassie & Rob
Look out American Apparel, the original prince of pervy promotion is back. And we all know Calvin Klein don't pull no naked punches. They will put up entire billboards to only to have them pulled down for the press. And what do you have American Apparel? A little half naked cold and shivering banner ads that follows me around the web and begs for my attention and my discretionary spending scraps. I think not. Calvin would laugh at you if he gave a care. Ha!
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Carol H. Williams to remain agency for Army's AA advertising
The Carol H. Williams Advertising agency has announced that it will continue to be responsible for African-American prospect and influencer engagement advertising for the U.S. Army. CHWA, an independently owned shop, is one of ten agencies who are part of the $200 million ad contract recently awarded to lead agency, McCann Worldgroup.
CHWA has handled the Army's African-American outreach as a McCann Worldgroup partner agency since 2005.
"We are really pleased to continue our work on the Army business. The proud men and women of the Army are the mothers and fathers, sisters and brothers, sons and daughters of our community and we are honored to have the opportunity to continue to serve them and represent them in telling the Army story," said Carol H. Williams, CEO and President of the Carol H. Williams agency.
Headquartered in Emeryville, CA with offices in Chicago, New York and a satellite office in Atlanta, Carol H. Williams is one of the nation's largest African-American, independently owned advertising and marketing agencies. For more than 25 years, the agency has been noted for its creative insights and strategic discipline. CHWA's client list has included numerous Fortune 500 companies.
ADC 90th Awards Gala May 10th 2011
Not Yet A Member? Join Now.
Manage preferences here.
The Art Directors Club 106 West 29th Street New York, NY 10001 212.643.1440
CONNECT | PROVOKE | ELEVATE
ADCAWARDS.ORG
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Ford is delightfully childish.
Do you remember that warm and fuzzy feeling you had when you pedaled your first bicycle, minus the training wheels? Ford is looking to spark that memory and many other childhood experiences as part of the launch of a new urban advertising campaign tied to the new Ford Focus, called "Inner Child," that debuts on BET and TV One.
"After engaging with some of our target customers for Focus we found that a great deal of them had a childlike reaction to the driving experience of the Focus. They were extremely excited about the thrill of the drive," said Shawn Lollie, Ford manager, Multicultural Marketing. "We wanted to find a way to combine this excitement with some of the key technologies and features of the Focus in a way that emotionally connected the consumer to the car."
The entire advertising campaign was created by The UniWorld Group, Ford's African-American advertising agency of record.
The TV spot, shot in Los Angeles, starts off with a young girl learning how to ride a bicycle years before she is shown all grown-up and driving her new Ford Focus. The young woman shows off her MyFord Touch Driver Connect Technology, and tells her friend that her new Focus gets 40 mpg. The spot also finds her reverting back to her younger self through the use of her voice as she highlights the features of the Focus.
The fully integrated campaign includes TV, radio and print ads as well as a digital execution on www.fordurban.com. The campaign touches on both the Smart and Green Ford brand pillars, which were particularly important to the target customer of the Focus. The radio spots will air on the Tom Joyner Morning Show, Steve Harvey Morning Show and on Radio One stations across the country. The TV ads will appear on BET and TV One, while the print ads will be featured in Essence, Upscale, Vibe, Sister 2 Sister Magazine, Juicy and Rolling Out.
"The Focus has a dynamic design, cutting-edge technology and the ability to not only keep you connected to your world, but also provide you with a driving experience that brings out your 'inner child'," said Lollie. "At the end of the day, our goal was to show the driving experience in a way that sparked an emotional connection to the vehicle."
To learn more about the new Ford Focus and to check out the "Inner Child" TV spot and digital campaign, log on towww.fordurban.com.
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Nike: Empire Tested Campaign
Porno Flow (Chart)
cred:
BETC EURO RSCG, Paris, France
Executive Creative Director: Stéphane Xiberras
Creative Director: Olivier Apers
Art Directors / Copywriters: Gregory Ferembach, David Troquier
Illustrator: Les Graphiquants
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The 4A's Embrace Diversity in Advertising
Date: April 19, 2011
Event start time: 6:30 PM
Location: Howard University, Blackburn Center
Embracing Diversity in Advertising
Date: April 19, 2011
Where: Howard University, Blackburn Center, 2397 6th Street, NW, Washington, DC 20059
Time: 6:30 – 8:30 (Film and Panel held in the Forum with a dessert reception immediately following in the Gallery Lounge)
Phone: 202-806-4037
Please RSVP to: DiversityinAdvertising@gmail.com
We will be showcasing the documentary: POP The Pursuit of Passion: Diversity in Advertising. After the film, a panel of Advertising professionals will speak of their experiences in the Advertising and Marketing field. The moderator, Singleton Beato, will lead them with the following questions:
- How did you get started in advertising?
- Why did you want to be in advertising and why is it worth it?
- What was your path into the advertising industry; which schools, ad agency vs. non-traditional journey?
- When did you know you wanted to work in advertising?
- What's the biggest hurdle to get into the industry?
- What’s your Passion about what you do everyday?
- What words of wisdom can you share with anyone who wants to work in this field?
Panelists:
- Rick Byko, Managing Director, VCU Brandcenter
- Marcellies Pettiford, Associate Media Planner, SEM, LM&O Advertising
- Kendria Perry, Account Management Supervisor, LM&O Advertising
- Minki Kim, LM&O Lead Graphic Designer, LM&O Advertising
- Favio Martinez, Marketing and Research Chief, Inter-American Development Bank
- Myra Williams, Media Account Director, Arnold/MPG
- Imani Sanders, Account Executive, Arnold Advertising (Howard University Graduate, Former MAIP Intern)
Morning Rocka - Erykah Badu in Studio
Creative Control offers its latest video piece feature the unmistakably talented Erykah Badu. In the piece Erykah serenades a studio audience (including a jetlagged Jay Electronica and Supanova) with a rendition of, “Fall in Love (Your Funeral),” off New Amerykah Part Two, her latest album which saw a release late last month. Enjoy!
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Nicki Minaj Covers Elle Magazine
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Earvin "Magic" Johnson - Magic's Father
Magic wants you to know he's comfortable in his own skin. Even if he once rode around with his Dad as a trash man. Don't hate you know your uncle was a trash man. The Dove Men's Care line has really taken off brand-wise. I thought it would never survive the girl-brand stigma. That's good advertising, now if they can just get past this garbage man thing.
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The LeBrons – Episode 1: Lion
The new animated series from the mind of LeBron James made its premier today with episode 1, titled Lion. The premier episode unveils a string of personalities created by King James, including Kid, Athlete, Business and Wise, with each focusing on a specific lesson for the young ones. Enjoy part 1 and stay tuned for continued episodes from the series.
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Rihanna & Other Celebs Want You To Tap That.
In order to arouse people's attention to the water crisis in the world, Unicef American decided to promote a different course of action. The institution has proposed celebrities donate a certain amount of water from their own homes and bottled with caricatures of each. The collection "Celebrity Tap" has water by Rihanna, Taylor Swift, Dwight Roward, Selena Gomez, Robin Williams and Adrian Grenier. All donations from the website go to UNICEF.
cred: Droga5
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NBA MegaStar Carmelo Anthony for Ultra Sheen® Men™
NBA Star Carmelo Anthony has just inked a multiyear deal as the corporate spokesperson for Johnson Products Company, Inc. (JPC), known as one of the most pioneering ethnic hair care companies in the world. JPC has entered the men’s grooming arena with the Fall 2010 launch of Ultra Sheen® Men™. Building on the company’s legacy and expertise in the African American ethnic hair market, JPC is continuing to reinvent itself and introduce new brands with innovative formulas and products that meet the needs of today’s multicultural consumer. The Ultra Sheen® Men™ grooming collection is targeted to the trendsetting man who has style and swagger. Today, no one better exudes the “trendsetting man” than NBA All-Star, Carmelo Anthony, who has signed on to lend his voice and celebrity to the Ultra Sheen® Men™ line.
cred: UniWorld
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Street Artist: Swoon
h\t Curated
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Jay-Z Launches a New Lifestyle Site
“I want to make the extraordinary, ordinary.”
That's all I can tell you about it. Go check it out.
http://lifeandtimes.com
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Comcast accepting proposals for African-American independent cable channels
"Comcast is committed to providing opportunities for diverse businesses to expand and grow," said David Jensen, Vice President of Content Acquisition for Comcast. "We look forward to considering a number of fresh and viable programming proposals from Hispanic and African American programmers to create new channels that will complement the robust lineup of programming choices we already offer our customers."
Of the ten new channels scheduled to be added, Comcast is now accepting proposals for the first three. One of the channels, which Comcast intends to launch by July 28, 2012, will be American Latino operated and programmed in English. The other two will be majority African American owned and will launch by January 28, 2013. Ultimately, each of the ten networks will be added on select Comcast systems as part of the D1 digital tier.
The commitment to launch ten new independently owned and operated networks over the next eight years is one of a series of public interest commitments made by Comcast in connection with the NBCUniversal transaction completed earlier this year. Of the ten channels, four will be majority African American owned, two will be majority Hispanic owned and two will be operated by American Latino programmers. These criteria were established based on several agreements Comcast entered into with leading diversity organizations.
In addition, Comcast recently announced it was expanding carriage of Mnet, the only 24/7 English-language nationwide television network in the U.S. targeting Asian Americans and fans of Asian pop culture, satisfying a commitment in its agreement with leaders of the Asian American community.
Those who are interested in learning about the terms and conditions of the channel submissions may visitwww.comcast.com/diversityproposal. Proposals are due by May 31, 2011.
For all you Hip Hoppers out there...
Eric Cunha lays down a rather comprehensive video of Hip Hop who's who. If you don't know the line-up in this vid go get a late pass.
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Analogue Swirl In A Digital World
On their quest for creating classic computer effects without the computer, Dark Matters continues the analogue feel from the "Matter" video. The new Kenton Slash Demon video, Deamon is the take on analogue wireframes in the same naive universe. An abstract space opera about loadscreens based on Strings and nails.
Credits:
www.darkmatters.dk
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The Aretha Franklin Box Set
Columbia is celebrating the 50th anniversary of Aretha Franklin’s career with the first-ever collection of her entire Columbia output, including master takes, unissued performances, rare mono mixes and studio conversations. Take A Look: Aretha Franklin Complete on Columbia is a twelve-disc (eleven CDs and one DVD) box set that includes photos from the Sony Music Photo Archives and a collection of documentation and correspondence that tells the story of Aretha’s years with her first label. To house the 12 miniature album jackets and 64-page booklet The Boland Design Company created a custom box with a combination of original Columbia releases as well as several new covers designed in the style of the decade so the entire presentation takes people back to the 1960s.
Frank Harkins, Sony Music, art director; Michael Boland, The Boland Design Company, designer; Adam Farber, Sony Music, project manager; Leo Sacks, producer.
From CA
Designed By http://www.thebolanddesignco.com
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