This is the holstee manifesto. Go there and download a cubicle wallpaper dream-on wish list printer-friendly version.
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Canon makes sculptures from ink
Dentsu London has just launched a beautiful project promoting its new line of Canon Pixma printers.
Done in collaboration with the biochemical / photographer Linden Gledhill, the project called "Sound Sculptures" can be considered surreal, capturing paints simply dancing through the waves of sound. All captured with maximum detail and color. The agency came to Linden through its project called "Water Figures", which became known worldwide, and would fit perfectly to the concept "bringing color to life," used by the Canon PIXMA printers.
The photographs and filming took place using a Canon 5D Mark II, Canon EF 100mm Macro USM.
See how this was all created after the jump.
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Franco Caligiuri Financial & Investment: Chart business card
cred:
Rethink, Vancouver, Canada
Creative Directors: Chris Staples, Ian Grais
Art Director: Lisa Nakamura
Copywriter: Jordan Cohen
Illustrator: Ashley Ross
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Amnesty International: Bars
“Looking through bars hurts. Amnesty International.”
cred:
Leo Burnett, Warsaw, Poland
Creative Directors: Pawel Heinze, Krzysztof Iwinski
Art Director: Pawel Wojtak
Copywriter: Maciek Porebski
Illustrator: Pawel Wojtak
Typographer: Pawel Wojtak
Retoucher: Pawel Wojtak
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A Roof For My Country: Peru, Haiti, Ecuador
cred:
Prolam Y&R, Santiago, Chile
Executive Creative Director: Tony Sarroca
Creative Director: Claudio Wilton
Copywriter: Samer Zeidan
Art Directors: Gonzalo Seguel, Francisco Baes
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The Bare Essentials of a Graphic Designer
A self-initiated project based on the stereotypical
‘must haves’ of the graphic designer from mind set
and values to tools and appliances.
*This poster is available to purchase at Grid
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Movie Trailer: Chico & Rita. Ah the colors of Cuba (say koo-bah)
Below is a beautifully involving trailer for the animated movie Chico & Rita. Just look at the color scheme. For that reason alone I wanna see this animated feature. Rich!
See the trailer after the jump.
'Undercovers' & 'The Event' give NBC two more Top 25 shows
Both new shows faced serious competition for black households in order to find their initial success. "Undercovers" went up against cable's Wednesday prime time block of "Meet the Browns," on TBS, while "The Event" had to face off against NFL football. Keeping black viewers interested will be critical since neither show made the week's Top 20 list of most popular shows with white viewers.
The week's most watched network title stayed with CBS, which had 14.3 million viewers for nine charted shows. ABC was second with 12.6 million for seven shows. NBC got 8.6 million to tune in five of its programs and beat Fox out for third place.
Nielsen logged 42.2 million viewers as the total watching the Top 25. That's a 35 percent increase in viewership over the previous week.
See the Top 25 Broadcast Shows in Black Households after the break
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Converse invites you to 'Join the Procession'
Fantastic new autumn campaign of 2010 Converse, where the brand is a unique blend of the legends of basketball and skateboarding with urban culture and music.
Antoine Fuqua directed by award, known for big movies like Training Day, Tears of the Sun, King Arthur and The Bait, the film's campaign invites consumers to make part of the "The Procession," a movement alongside legends BasketballJulius "Dr. J "Erving, God Shammgod, Carlos Arroyo, Adrian" A-Butta "Walton, musician Jim Jones, the hip hop icon Doug E Fresh, Kenny Anderson skaters, Sammy Baca, Rune Glifberg, Eli Reed, among others.
In this mix of past and present, the brand celebrates the different cultures and connects authentically with the worlds of sport, music and anything that involves the culture street, knocking down any barriers between these worlds, while promoting new versions of his classic Star Chevron, along with the recent Star Player Evo. Very good!
Check below the beautiful video of the campaign, which extends through the website of Converse ( www.converse.com). The track is the song "Hello Operator" from always funky 'The White Stripes'.
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Nike go BOOM
Preparing to enter into the new season with some of the biggest sporting championships and even Ricky Rosay (aka Rick Ross), Nike and W + K launched a campaign focused on different sports in which the brand is blowing things up, which makes it appropriate to say " BOOM. "
Some of the greatest athletes and coaches from many different sports, including Adrian Peterson, Robinson Cano, Serena Williams, Manny Pacquiao, Bo Jackson and Nick Saban appear in this hilarious series of spots of 15 seconds, also featuring college teams and some celebrities. It's worth checking out. The production is the Smuggler and directed by Brian Beletic and effects from The Mill.
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Jay-Z by Warhol
Jigga also plans to appear at the New York public library on Nov. 15 to give fans a preview of his new literature penned by author Dream Hampton.
The cover for the book features an image made byAndy Warhol.
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Agents Of Change My Ass
The New York Post sat down with a bunch of big deals to discuss diversity a little while ago. The article starts off with a short profile of Billie Williamson, Ernst and Young’s newly appointed, Americas Inclusiveness Officer. OMG. These corporate bullshit titles kill me. You’re a corporation. Just go with the whole lingo. Don’t make up new, huggy feely shit. Are we at summer camp? Should I run for the Camp Akinowa Cheer and Happiness Leader this year?
The Post also invited Ron Meraz, managing director of the office of diversity for Merrill Lynch’s Global Wealth Management division; David Lipscomb, vice president, diversity and inclusion at Sovereign Bank;Donna Pedro, chief diversity officer at Ogilvy & Mather; and Jino Ahn, the founder and CEO of Asian Diversity, Inc. While diversity is an issue for all companies, naturally, I was most interested with what Pedro’s two cents would be. The answer? Nothing new. She did say:
“This is not an overnight, let’s-change-an-organization type thing. It’s a process. And it’s really all about good talent. How do we capture the new talent coming in? And how do we manage them when they’re here? Because if you’re just looking at numbers, you’ll have constant attrition and turnover. It’s about, “Does the culture sustain those differences?”
How many times are we going to hear that swill? The real question is what these guys are going to do about it. Oh wait! Pedro has a plan:
“We also have what we call an employee advisory counsel, and we educate in a very different way as opposed to the traditional training. We’ve taken each of the multicultural months and done something fabulous. For example, for Women’s History Month, we invited Paola Gianturco, a photojournalist who documents women’s human rights issues around the world, to come in and show her photos, which was a phenomenal way to educate people. [Asian-American author] Jenny 8. Lee came in with her book “The Fortune Cookie Chronicles” during Asian-Pacific Heritage Month. We do quizzes online. I even threw a concert. And it’s that engagement that’s important. When people start interacting, what they work from is their similarities.”
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Pacific Paint cares for all creatures. (what, no pun?)
An accredited Responsible Care company for environmental safety.
cred:
TBWA\Santiago Mangada Puno, Philippines
Art Directors: Jake Tesoro, Manuel Villafania
Copywriters: Melvin Mangada, Bryan Sly
Photographer: G-nie Arambulo
Digital Artists\CGI: Rusby Gonzales, Nolan Fabular
Production Company: Chromagraph
Art Directors: Jake Tesoro, Manuel Villafania
Copywriters: Melvin Mangada, Bryan Sly
Photographer: G-nie Arambulo
Digital Artists\CGI: Rusby Gonzales, Nolan Fabular
Production Company: Chromagraph
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Raheem DeVaughn - Hopeless Romantic (Trailer)
Is it just me or does anybody else get the sense that Dr. West kinda-tryna-wanna be a rapper just a lil bit. I love that dude, he's my play Uncle. How does a Princeton professor rock this much flavor? You see, this is why they hate/love us.
Director of Photography: Briana Johnson
Stylist/Makeup Artist: Rickya Dodson
seen @ FLY
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AdWeek takes on Diversity
It's hard to believe we're still having the same conversation. It's 2010. There's a black man in the Oval Office. Titans of industry come in all colors -- except, it seems, for ours.
The media, marketing and advertising universe is devoid of multicultural leadership, or diverse understudies, for that matter. As Noreen O'Leary reports, only 6.4 percent of the American population working in the advertising business and related services in 2009 were African American, 3.2 percent were Asian and 9.5 percent Hispanic. Sure, the number has inched higher in the past few years, as government agencies mandated more diverse hiring practices. But there's still a long way to go.
Jamison Reeves, the black man du jour in ads these days, tells Adweek critic Barbara Lippert in her Q&A with the actor that he rarely, if ever, sees a producer, director or copywriter who is black on any of his sets. "I'm usually the only black person there," he says. When he sees someone else of color, "it seems weird, but good."
The pending count of the population in the 2010 census set to be delivered to President Obama in December may finally prove to be the catalyst to diversity in the media business. As Jim Edwards reports, the minority will soon be the majority. The tally will impact how marketers allocate media dollars and how agencies target consumers. Will the ethnic agencies that for so long provided the only home for minorities to work and grow become obsolete? Time will tell.
Yet one thing is certain: As creative editor Eleftheria Parpis reports, campaigns created by minority agencies for minority markets are increasingly crossing into mainstream markets. By 2050, it's expected that whites will no longer be the dominant ethnicity in America, and many marketers, like McDonald's, are already gearing up for that change. While minorities still struggle to achieve equality at agency, media and marketing companies, it might not be moral responsibility that changes their situation. The demographic shift may hold the key to parity as no one can ignore the numbers -- numbers that seem to be squarely on the side of minorities.
CLICK HERE FOR FULL STORY LINEUP
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New Twitter coming soon. Now with 50% more Time-Suck©
There's a new Twitter interface being rolled out soon. Apparently you can waste more time with all sorts of delightful little distractions and never leave your own personal Twittersphere. Will this give Facebook a run for its money or its 500 million fans? Either way I'm sure the multicultural online populace will continue to over-index-early-indicate-etc. So it's time get out there and hold down your twit-rep and see how many meaningless fun topics we can trend.
Twitter has always been about getting a lot in a little. The constraint of 140 characters drives conciseness and lets you quickly discover and share what's happening. Yet, we've learned something since starting Twitter—life doesn't always fit into 140 characters or less.
Introducing a new, re-engineered Twitter.com that provides an easier, faster, and richer experience.
On the site, you'll see the familiar timeline, yet underneath each Tweet is a handful of information, deeper context and even embedded media. Simply click on an individual Tweet and a details pane slides out on the right and reveals this content.
Find out more here.
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10 Things a Clear Positioning Provides For Your Ad Agency (or anything else)
Trying to appeal to everyone appeals to no one.
Without a point of differentiation you will find it difficult to effectively market and promote your agency and you will struggle to succinctly define your agency and what it does.
10 Things a Clear Positioning Provides for Your Ad Agency:
- An increase in your agency’s relevance
- A direction for how your agency spends its time, money and resources
- An understanding on the types of persons to hire
- A better new business win ratio
- A strong appeal to a select group of prospects
- Prospects that line up with your agency’s core strengths, what you do best
- A broader market area
- Fewer competitors, because there will be fewer firms who do what you do
- Have prospects seek out your agency
- Better margins, because well-focused agencies command premium pricing
“Advertising agencies need positioning because prospective clients have lots of choices—and if you don’t stand out, you are going to struggle with new business.” Michael Gass
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Walter Crunk-ite? Ed Gordon returns to BET
He was once the most trusted man in black news. Not because he was about the only black guy reporting the news, but because he was so damned good. He was honest and forth-right as well as not afraid to ask the tough questions. Asking them wasn't enough for Mr. Gordon actually going after the answer was his forté. If you've never seen him, he was the guy who did an inquisition on R. Kelly's a*s that had him felling a little trapped in the closet. But then I felt let down after he scored the first interview with OJ post-mega-problems and then jumped ship to the major leagues. Well, like the television farm leagues. They took our Walter Cronkite and hid him deep, I mean deep in the annals of like MSNBC(D-E-F-G)! They practically did a media equivalent of a Jimmy Hoffa style "hide the bone." ED was ghost.
Well, now he's back and looking fresher than ever. I betcha he hasn't lost a step or his tough cop with a smooth smile questioning technique. Let's see if he can get Pastor Eddie Long on the show? (You know to tell his side of the stor-ray) Who better to give a balance interview? Welcome back Ed!
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Movie Poster: Big House (v.2)
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Nike Air MAx LeBron 8 first look.
More like first tease.
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Carol H. Williams drives a Caddy
"We need to tell the Cadillac story to affluent, urban consumers in ways that are relevant to them," said Joel Ewanick, vice president, General Motors U.S. Marketing. "Carol H. Williams has worked with Cadillac and other luxury brands in the past, and we think their experience will be valuable as we develop a multicultural marketing strategy for GM's flagship brand."
"Cadillac products like the new CTS-V Coupe compete head-to-head with the world's best vehicles," said Don Butler, vice president, Cadillac Marketing. "It's important for Cadillac to connect with more people in a fresh and meaningful way. We're looking to Carol H. Williams and Fallon to help us illuminate Cadillac as "The New Standard of the World.'"
Cadillac has been a leading luxury auto brand since 1902. In recent years, Cadillac has engineered a historic renaissance led by artful engineering and advanced technology.
Carol H. Williams Advertising is the largest African-American, independently owned advertising and marketing agency in the world. Founded by award-winning creative and marketing executive Carol H. Williams more than 25 years ago, the agency has offices in Chicago, the San Francisco Bay area and New York City.
Ummmm, Miss Carol, call me, I have ideas & concepts, that involve Caddys, iPads & Zuckerberg.
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Panasonic is Pro-Black!
cred:
The Campaign Palace, Sydney, Australia
Creative Director: Cameron Hoelter
Art Director: Nic Buckingham
Copywriter: Hywel James
Directors: Smith & Foulkes
Illustrator: Mark Gmehling
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Spike DDB drives Chevy
- David Gianatasio
General Motors' Chevrolet has made another move, tapping Spike DDB in New York to handle its African-American ad chores following a review, the client has confirmed.
Sanders/Wingo in El Paso, Texas, had previously handled that assignment.
"We've seen outstanding work from Spike DDB for their current clients and the creative approach they offer Chevrolet will be a great fit for the brand," said Chris Perry, vp, U.S. marketing at Chevy.
The client's yearly African-American ad spending was not disclosed. Past client spending in that sector has been $30-40 million. All told, Chevy spends about $650 million annually on ads, per Nielsen.
The client consolidated general-market creative chores at Omnicom's Goodby, Silverstein & Partners in May and tapped sibling shop LatinWorks for Hispanic market duties last month. Omnicom also has an ownership stake in Spike DDB.
adweek
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Forbes Says Tyler Perry & Jay-Z Will Be Billionaires Soon!
Forbes magazine has released its annual list of the 400 richest people in the USA. And, no surprise, Ms Oprah Winfrey is the only African American on it, with an estimated $2.7 billion worth.
In this year’s issue, Forbes also mentions those folks whom the magazine believes will be on the premiere list in the near future, calling them “Billionaires In The Making” (by the way, entry into the club requires that each member have a worth of at least $1 billion).
Noteworthy names on the list of “Billionaires In The Making” include the following: Tyler Perry ($350 million estimated) Jay-Z ($450 million estimated) Tiger Woods($500 million estimated) and Michael Jordan (also $500 million estimated).
So here’s the billion dollar question in reaction to all these “rich people” lists… So What?
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I need to make some Negro Apps, sell them at the N'App Store
Apps are big business and I am missing out on this money hot trend. In July of '08 the App Store opened with little over a thou in apps and now it's more like a quarter milli! Check out the charts and join me later for the unveiling of the N'App Store!
Most apps sold are books and games come in second followed by entertainment apps. The prices range from free to $0.99 to $999!
Click the pic to see the tricks.
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Most apps sold are books and games come in second followed by entertainment apps. The prices range from free to $0.99 to $999!
Click the pic to see the tricks.
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Audi A1: The big idea condensed
cred:
BBH London, UK
Creative Directors: Kevin Stark, Nick Kidney
Art Directors: Mark Reddy, Adrian Rossi
Designer / Illustrator: Rich Kennedy
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A Digirati's response to 'Top 10 Double-Secret Unknown Facts About Advertising'
A Defense for Digital Advertising
The Top 10 Double-Secret Unknown Facts About Advertising! That’s the title of a provocative post from The Ad Contrarian, in which the author, one Bob Hoffman, tries to rescue the marketing and advertising industries, which he believes “have been hijacked by web-addled digi-maniacs who don’t know a fact from a fart.“
Highjacked? Web-addled? Digi-maniacs?!
Bob has decided to throw out the baby with the bathwater. He claims to debunk an “age of hysteria”, but has in turn become a hysterical fanatic for the other side.
Don’t worry, I’m not going ad hominem here; I like Bob and what he usually writes. But his post about web folks ignoring facts to sell digital advertising got me riled up. It’s the folks in TV and print advertising that get away with ignoring reality more often than not.
I’ve opted to mount a defense for digital advertising by refuting Bob, point-by-point. I’ve read all of his sources and come to dramatically different conclusions from his post.
See, Bob manipulated the facts to suit his headline. I never said he wasn’t a talented marketer.
Welome to the world stage; Munaluchi
The summer issue went onsale june15th in the US and June17th in the UK. Stores like Target, Kmart, Safeway, HEB have been added to the distribution list in the US. Over 750 independent stores in the UK with Munaluchi Bridal Magazine. They are also in major international airports in the US for example JFK, LaGuardia, LAX,
Please visit the website www.munaluchibridal.com.
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Do TV Spots Work in Web Video?
- Brian Morrissey
A common knock on the Web video industry is that it needs to move beyond repurposed TV spots, often shown as pre-rolls before content begins.
But new research from Dynamic Logic finds that such units perform just as well as video ads created specifically for the medium when it comes to several brand attributes.
In fact, repurposed TV ads aided brand awareness at identical levels as made-for-Web spots. In ad awareness and message association, TV spots outranked Web originals.
The story takes a turn when it comes to brand metrics lower in the purchase funnel. Original Web video ads solidly outscored repurposed TV spots in brand favorability and purchase intent/consideration.
"It was my thesis [that] made-for-Web [ads] will be more effective than [repurposed] TV ads," said Chris Bian, research analyst with Dynamic Logic's custom-solutions team. "In the end, I found it wasn't necessarily the case that repurposed was inferior. Each had their own place."
Dynamic Logic found that repurposed TV, often done as the cheapest way of running online video campaigns, works well when tactics mimic the wide-audience approach of TV. Original video works better, Bian said, when the Web's targeting capabilities are put to full use.
Dynamic Logic culled the findings from 59 campaigns and 75,000 respondents for repurposed efforts and 135 campaigns and 150,000 respondents for the made-for-Web content. It examined online video shown in streams and in banners.
Its research shows that the different types of video content affect viewers differently. Repurposed TV, for instance, is more effective after four exposures, while original Web video impacts persuasion the most on the first showing. Dynamic Logic also found that repurposed TV ads work best in stream, which is an environment much like TV, while custom performs better inside display ad units.
"It's going to come down to evaluating that brand's goals," Bian said. "Are they bent on getting people to notice the brand or have they penetrated the market and are looking to drive sales?"
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