Danielle Scruggs was born in Chicago in the 1980s and currently lives and works in the Washington, D.C. metro area. Her work has been exhibited in Baltimore, MD and Brooklyn, NY and has been published by The Washington Post, Stop Smiling magazine, F-Stop magazine, Preservation Chicago, and Literago. She is also the Visual Arts editor of the Liberator Magazine.
To inquire about assignments, collaborative projects, and purchase click here.
Bleed Your Colors is starring some of the biggest names and best players in the NBA, that although today they are successful professionals, proudly display the colors used when they were still playing for college teams, demonstrating the strengths and accomplishments early in his career, but be made that the players they are today.
The direction of the project is Photographer Matthew Welch and aims to promote the new line of jackets N98, the parts where each player puts on the model with the color of the team that played at the University.For the record, and even understand the parts below the players' names, in parentheses on the team in the NBA and the link with the college team where everyone played.
Nicorette, a brand of chewing gum that helps in the treatment for cigarette addiction, in partnership with TBWA \ Chiat \ Day, announced a new campaign called "Nicorette Makes Quitting Suck Less", which appeared with a series of commercials featuring the world the 'suckometer' (# 1# 2# 3# 4).
Garret Morris of Saturday Night Live and the 'Martin' show along with that kid who played Michael Jackson as a kid in a made for TV movie ogle Stacy Dash as she gets her TV commercial career back on track. Maybe Jamie Foxx pulled a few strings for his new squeeze. She still looks twenty. And waaaay better than she looked in those old Jheri-curl commercials. It's not a big part, but a comeback is a comeback.
cred: The Richards Group, Dallas, USA
Creative Director: Glenn Dady
Art Director: David Styler
Copywriter: Jason Arentsen
Photographer: John Wong https://sites.google.com/site/mayuradocs/PinIt.png
Who says Black is not irrevocably beautiful. As is every other color on the planet. The shame is in any one being ostracized or diminished. Any one of god's uttered iterations deafened is a muting of the entire palette.
See more of Denis Rouvre's work here.
Unearthed @ Creative Roots https://sites.google.com/site/mayuradocs/PinIt.png
This fim looks like it's going to be good. Here is an early review:
Legacy is an interesting film, to say the least. 90% of it is spent in a small apartment, and follows the mental deterioration of a Black Ops soldier, recently returned from a botched mission in Eastern Europe, as he attempts to expose the misdeeds of his corrupt senator brother. It’s a thriller with stylistic hallmarks of greats from a bygone era (Manchurian Candidate and Hitchcock’s ‘Rear Window’ spring to mind), where suspense and tension were paramount, instead of fast-paced action and explosive thrills.
A claustrophobic, slow-burning film like this lives or dies on it’s performances, and Legacy really shines in that area, with Idris Elba playing the lead role with haunting intensity. The rest of the cast do great jobs as well.
The editing and cinematography are tight, and fit the dark, brooding mood of the film effectively.
The main story itself is gripping in all the right places, and is well paced, but there are several moments were I felt a bit lost, and found myself wondering if I’d just missed something important.
You owe it to yourself to check this out if you’re a fan of strong acting, and clever, suspenseful thrillers.
When I was a kid, Hip Hop was blissful unadulterated fun. It rewrote and remixed my childhood. Now it is truly a many splintered thing. Some good, some bad, some culturally regressive & asphyxiating. I believe after the first hot sixteen bars were vocalized someone tried to sell it. And Hip Hop has been selling every since.
Palm implores Hip Hops muscle by using the Mighty Mos Def to bring flavor, subtext and a modern context to Palm Os mobile phones. After seeing a million mobile phone commercials over the years this one with the Mos track actually made me pay a little attention but I don't know how much I care about it over all. I'm not knocking the spot itself, it shows up and does its job. The more I watched the spot, the more I like it. I'm not slighting the track. It feels fresh in and of itself, it's a great choice. But does it really help to sell them there phones remains to be seen. I'm happy the Mighty Mos is getting that endorsement money. He deserves it and like I said earlier it did make me look at a spot for a mobile device/software even without Flava Flav yelling at me, "Who Dis!?" But combined, does it interest you in this product? Maybe it would be a good idea if they included the actual artist?
Vitamin Water took a slightly different approach and actually got my attention and made me smile. Kid Cudi does the Voice Over, the music and may even actually be the character in the 'pillow-head' costume - or not. Either way he lends his relative celebrity and his "I'm your good buddy Kid Cudi" personality to this cleverly written commercial. But will it move VWater? Don't know, but, it certainly doesn't hurt the brand. It feels light hearted and very approachable. Unlike those early 50 cent - better work out or get the sh*t kicked out of you ads. This is lightyears away from that initial Vwater seriousness and a welcome breath of branding jocularity.
I think hip hop still sells and exceedingly well. So much so that parasitic Wigger rap is still showing no sign of being less offensive or more appealing to culturally clueless advertising agencies and giant general market advertisers. It's become an easy default comedic execution for so many ads it's dizzying. Hyp-hop-notizing even, so much so that Ad shops and their clients can't see beyond their dream of having done something like something else they thought was cool. The Art Director and Copywriter get to finally express the lukewarm adoration of the music, the client gets to sell up this idea to the lot above and say, "see this is what the kids are into and well, frankly you don't get it." The anachronistic mockery below is from P&G and well it's ridiculous to the 'F'th degree.
But, will it sell? It would seem so, the audience and purveyors of ignorance knows no color line. But they do know the bottom line. Even though this is just a shell of what the best of Hip Hop was/is and can represent, it's still powerful and intriguing enough to at least get maximum attention for being immediately attractive, seducing, polarizing, ugly and ultimately penetratingly relevant to some part of its audience.
The greater tragedy is the enormous lost opportunity to get in better - where they fit in. By that I mean look at where Vitamin Water took it. They embraced the art form of Hip Hop and had fun 'with' one of its emerging characters. This continues to build on the authentic base the brand has developed over the years. This 'Cudi' spot may be a one off, but its legacy will continue to swell. The Bounty and Muscle Milk ads scream, "we don't have any ideas and lack a central brand message to promote, so -umm, watch this, aint we cute?" The oh so lame, outdated, sucking wind, zombie-won't-die, frat-boy humor in the Muscle Milk ad literally pains me to watch.
More-over I wonder outside of the agency, who finds this amusing, entertaining, desirable or informative? Well, somebody does because the Bounty spot has landed over 400,000 hits, probably not the Moms or home category leader they are really after. But hey, they went viral right. Somehow this seems to be the ultimate goal in spite the damaging results. Also the Muscle Milk Mock-Hop has over 700,000 complete with ranting and warring comments like: "celebrating chumps everywhere and selling them shit to get them ready for spring break with hot bimbos/hoes" -teen17. The end justifies the mean words, I guess?So the lame-train has no end in site apparently. Due to the shorthand language nature of advertising, the homogeneity of staffing (DIVERSITY NOW!) and the ongoing popularity of Rap music, this dangerous admixture still has a few more debilitating bars to cough up and aimlessly spit out.
Donny Miller has produced a really dope video to showcase the idea behind his Slip-On for the Vans Vault Spring 2010 Collection. The sneaker is getting into stores beginning of April. Enjoy!
A new global campaign for Nike Women directed by renowned photographer Warwick Saint.
"Rock Victorious"took 2 months to be made, where that period Saint traveled 4 corners of the planet trying to capture the essence of what is to be victorious.Each image of the campaign represents the attitude, personality, competitiveness and grace, starring Serena Williams, Maria Sharapova, Susanna Kallur and Lianne Sanderson.
