Black Christmas Ideas: I love My Hair

Buy glorious art here.

Black Christmas Ideas: Urban Bazaar

Visit the Bazaar here.

Jason Wilkins: Stuff White People Like poster series

Stuff White People Like poster series took the concept of pasting up the same poster for a single event. However, Jason Wilkins created 129 different ones for Christian Lander's visiting lecture at the University of Arkansas. Each poster reflects each blog post on stuffwhitepeoplelike.com. Collaboration with Joel Eikenberry.

IKEA: Facebook Showroom Campaign Strategy

Forsman & Bodenfors are known for some great creative work, and they recently devised a Facebook campaign for a new Ikea store in Malmo, Sweden. When small budgets and big briefs clash, the out come only ever heads in a single direction these days… to Facebook!

Some of the best campaign strategies are simple, and none simpler than using the default “tagging” tool on facebook to help create a bit of buzz for an online competition.
Users were drawn to the new Facebook profile page of the store manager, who’d uploaded pictures of his new showrooms.

People were told that the first to tag their name on any item, would win it. With the way tagging works on Facebook, the moment you tagged anything, everyone in your network instantly knew what was up for grabs! Subsequently, thousands and thousands of people were flooding the Facebook page in search of freebies!

Digitalbuzz

Jeep: I am (Reality & It's Only Hair)

"I Live. I Ride. I Am "is the newest signing of the Jeep in his campaign promoting a new look, feel and attitude in their consumers.

Built by Global Hue, Detroit, this campaign has a few more tricks up it's sleeve. Check out these television commercials showing different characters narrating their different lifestyles. The online campaign extends through the brand's Web site, where Internet users are asked to make sentences out of refrigerator magnets, virtual, sharing with all your lifestyle. The goal of any campaign is to invite people to live the emotions of life on board a Jeep.

SlideShare: McDonald’s Social Media Strategy

McDonald’s hasn’t over played their hand in the social space so far, and that’s probably a good thing for most brands to consider when getting into social media. What I like about the McDonald’s approach so far, is that they are there listening, have become willing conversationalists and are activating engagement, BUT are not trying to be over night heroes in launching the nextWhopper Sacrifice Campaign or Ikea Facebook Campaign.

digitalbuzz

NZ Book Council - Going West

cred:
Colenso BBDO

Classic Poster: Lady Sings the Blues

Classic holiday viewing. Happy thanksgiving.

Boysen: Violet, Yellow bell, Orchid

"Paints with ISO 14001 environmental certification."


Ooooo prrreedy.

cred:
TBWA\Santiago Mangada Puno Makati City, The Philippines
Executive Creative Director: Melvin Mangada
Creative Director: Manuel Villafania
Copywriter: Bryan Siy
Account Supervisor: Kara Filamor
Art Directors: Manuel Villafania, Melvin Mangada, Denise Tee
Photographer: G-Nie Arambulo
Print Producer: May Dalisay
Final Artist: Momay Quiroz
Production House: Adphoto

Coffee Heros: Celebrate your heros

cred:
TBWA, Germany

Fevicol Adhesives: Moustache

cred:

Ogilvy & Mather, India
Creative Directors: Piyush Pandey, Abhijit Avasthi, Rajiv Rao
Art Directors: Sameer Sojwal, Ganesh Nayak
Copywriters: Amitabh Agnihotri, Suyash Khabya
Servicing Team: Vivek Verma,Pratik Mehta, Ramanathan Sridhar
Media: Mediaedge:cia
Director: Prasoon Pandey
Production House: Corcoise Films
Music Director: Dhruv Ghanekar

Nescafe: Eyes

“Change your day, start from whithin.”

cred:

McCann Erickson, Colombia
Creative Directors: Ximena Correa, Samuel Estrada
Art Directors: Pablo Gómez, Sebastian Otoya
Copywriter: Felipe Ponce de león

Field by selfburning

Experimental short film Design and animation by Selfburning, Sound design by Alexey Devyanin.

A Religious Storm is Brewing Over Best Buy's Black Friday Ads

John Biggs

TechCrunch.com
Monday, November 23, 2009
Here it comes: Best Buy ran a national Black Friday ad inviting the world to celebrate Thanksgiving and Eid Al-Adha, the Muslim festival of sacrifice. Fair enough, right? Happy Eid! Well, take a gander at the ad up there and brace yourself.Look closely. You'll probably miss the good will and wishes, they're so innocuous.

I think it's the right thing to do. Kudos to Best Buy for extending a hand to the Muslim community, it's long over due. It's American capitalism at it's greedy best! Some right-wingers have their klan robes man panties all in a frilly bunch over this. I guess they don't understand it's a pretty crowded world out there and get this news flash... there are a bunch of different people inhabiting the planet! I know it comes as quite a revelation for some.  Oh God, why'd you make so many flavors?

Guinness: Slide

Funny!

Well played BBDO NY, well payed.


BBDO NY

Production: MJZ

Directed by Craig Gillsepie.

Benihana: The Big Jump

IS this wrong, is it offensive? It's a little "18 -- 34 year old certain demographic" funny, but it is right? Does it step on a few toes in the process of making a few laugh? Is that so bad?










cred:
W&K

Coca-Cola calls Black and Hispanic consumers the 'core focus' for the future

By David Goetzl

Mediapost.com

(November 18, 2009)

Coca-Cola's top stateside marketing executive delivered some auspicious words for Univision and BET this week, saying targeting "multicultural" Americans will be paramount for the company over the next decade.

So-called general market networks may also take heart: Coke's efforts to reach moms -- household decision makers -- will continue to include a heavy dose of national TV, even as the marketer diversifies into other media.

In 2008, Coke's U.S. ad spending totaled $752 million, per Ad Age.

Speaking at a company investor event, North America CMO Katie Bayne (pictured) said "multicultural consumers are our core focus" as Coke looks toward 2020. The "multicultural" segment accounts for 33% of North American sales across all brands today -- with the figure expected to reach 40% in 10 years. In addition, 51% of American teens today are "multicultural," auguring new opportunities, Bayne said.

Bayne said Coke no longer cooks up media plans targeting Hispanics around major events, but hopes to reach them all year.

"It is no longer the Hispanic Heritage Month followed by Cinco de Mayo," she said. "We have 12 months of deep connection." Next year, those efforts include World Cup-related promotions targeting Hispanic males and telenovelas for females. Powerade is one brand with resonance among the demo Coke will emphasize.

Marketing programs -- particularly on college campuses and backing Sprite -- aimed at African-Americans are also an emphasis point. The company, which ran a memorable spot in the Super Bowl several years ago, said it was the first time there were two African-American coaches. It may look to extend promotions behind Black History Month into an extended effort that could reach three months.

Among moms, Bayne said TV will continue to be a linchpin of all efforts.

"Television's very important," she said. "Of all the mediums -- yes, she swaps information digitally -- but she spends 4 hours and 14 minutes every day with the TV on."

A focus in 2010 aimed at moms will be around the new Coke "Mini" can, which launches nationwide in the first quarter.

Target Market News  (No pun intended) more here.

P&G says growing African-American, Hispanic consumer markets are 'on our radar'

By David Goetzl
Mediapost.com
(November 20, 2009) Procter & Gamble became the second leading marketer to emphasize that fashioning its business to adapt to a changing society will be critical going forward.

"Very much on our radar screen is what will happen between now and 2050 in terms of the demographics of the U.S. population, where minorities move to a majority," CFO Jon Moeller (pictured) said. "We need to ensure we have products and messages and connections with Hispanic consumers, with African-American consumers."

Coca-Cola said Wednesday that reaching "multicultural" Americans will be a "core focus" between now and 2020.
P&G's Moeller said the company is also mindful of the aging U.S. population and needs to evolve its go-to-market strategy and product portfolio accordingly, although he declined to cite further details.

Speaking at a Morgan Stanley event, Moeller also reiterated the company's commitment to increase marketing outlays in the current fiscal year, saying that "media impressions" will be up 10% -- largely because it has a run of new products and extensions to plug. Categories there include laundry, baby and feminine care.

Moeller said the company will pursue successful marketing as chief in growing sales versus cutting prices -- which it has done recently -- or special promotions. He favors "performance-based value messaging across our entire brand portfolio" and support of "our strong innovation programs."



Scoped @ Target Market News

Identity Guard: Sandals

I smell race baiting. This is a perfect example of how racism is subtly and not so subtly propagated. A company can play on your fears in the worst way to promote their product. We see this behavior with companies as varied as insurance to home monitoring systems and political campaigns. How is this much different that the Willy Horton commercials of George Bush President #42 campaign?

This spot shows an unsuspecting woman sitting on her lovely couch in her plush home thinking, “I'll buy shoes from sweat shops in some lesser developed nation where the prices are low and the children don't mind the hard labor. Because at the end of the week that chattel slavery will amount to about 35 cents and keep shoe prices manageable the world over. Besides, those shoes are cute!” I'm just joking here. But it’s not far from the truth of almost all of American shoe buying experiences. Yet the woman in this commercial brings nothing but pleasant and calming thoughts to mind. Alas the sweet woman buying these shoes feels complicit in no crime to us. She couldn't be, nor would you ever consider her to be. She's the picture perfection of stereotyped purity, cleanliness, wholesomeness and safety. The visual short-hand of commercialism is a well established language all Americans speak fluently. This preprograming is leveraged here to make the advertisement work.

Now, note the contrast of those shifty black Nigerians (as they are initially portrayed in this commercial) they are worthy of your distrust or so this advertiser portends. Notice the slight and evil menacing grins and scowls the Lagosians display. 

This spot completely relies on a belief system that dark skinned people are evil and most likely up to no good. Not only is it based in an reliance on a global error of race, you are actually led through camera work, make-up, lighting and set design to feel that these people, combined with any other prejudices and misconceptions you may have, just are not to be trusted. By the time the commercial gets you to the elder gentleman's grimace you are certain that the con is in. The “dark” men have done just what you would imagine them to do. Now the producers of this mockery may feel that they turned the tides by the end of the spot and by showing you that it was all your imagination, "see, they are good legitimate business people." The damage is done. Through the language of movie making, stereotyping, deceptive imagery, added to the fuel of a few Nigerian postmarked emails you may have received, they have succeeded in propagating the racist tenets and further cementing in your heart and mind that there is something wrong with these people. 

Even if you go along with the spot and accept the premise that this was just an ad that shows, “I'm protected even when there is no real danger.” You have been given and accepted an impression and more importantly an indelible emotion that will stick with you. That reinforced feeling of the creepiness you got when you saw that the woman's credit card transaction went to a black man. Worse still it goes to a black African... in Nigeria. 

That is a horrible feeling, that even if only the faintest traces remain, it does damage. The scales of an already unbalanced set of beliefs and systems of justice are tip further away from truth and forward facing progress.

cred:
Advertising Agency: SmithGifford, Washington DC, USA
Creative Director: Bruce Gifford
Art Director: Kevin Richards
Copywriter: Bruce Gifford
Agency Producer: Dana Cole
Production Company: The Sweetshop
Director: Paul Goldman
Post Production: Crew Cuts
Editor: David Cornman
Music: Beacon Street

Pine-Sol: Intensity

Who knew mopping could give you abs like that? That is one slavish looking mopper. She makes so much money cleaning floors that she can afford a floor cleaner of her own? I guess I'm glad she's not just a domestic any more. She pops up in the middle of the ocean near submarines and everything. But that "Aunt Jemimah," "Uncle Ben" air still lingers a bit.


Jennifer said...
L.O.L. I'm not sure what to make of this. I don't know that the mop guy looks slavish...it looks like they've placed these two in a Harlequin (spelling?) Romance novel sort of. The guys gives off a black Fabio vibe (sans the hair). Interestingly, however, the handsome mopper never touches the woman, leaving me feeling like black women, large women, older women (together and as separate identities) are still seen in a sort of asexual way (not that some hip hop videos help, where hypersexuality/objectification is the order of the day)...although I suppose I should assume some progress since these two are at least in the same room and he smiled at her.

This leads me to the other question...what is the "Power of Pine Sol"...to get a good looking man to mop while you lay in the bed? It isn't moving. I don't think that's worth my $3.99 or whatever it costs. Now if that mopper dropped the mop and embraced the lovely lady, they might get some people to cough up the coins, lol!

That Jennifer's brilliant!

OKKO Gourmet Market: Bling

FTW??






cred:
 ÇÖZÜM, Istanbul, Turkey
Creative Director / Copywriter: Gokhan Yucel
Art Director: Banu Ustundag
Planning Director: Can Aksuyek
Account Executive: Nilhan Akbas
Producer Company: Cabinet
Photographer: Candas Arin

AOL gets new logo, design world incensed.

...and black man gets kicked in the chest for the effort (see video above).

By Om Malik | Sunday, November 22, 2009

AOL will launch a new look and logo along with its official spinout from Time Warner on Dec. 10, as it tries to become a content-centric company. Wolff Olins, a global brand and innovation consultancy, worked on this new look and logo which seeks to replace the older, more iconic AOL branding. The minute I saw the logo (and its various interpretations), my first reaction was simple: lame. It is ambiguous at best, and as sexy as the obese, shapeless humans living on Axiom, the flagship of the BnL fleet in Pixar movie “WALL-E.”

Why such a visceral reaction? Perhaps because I grew up with the old AOL (all caps) and am mad at change — a malady normally associated with aging. Jokes aside, the new logo fails to capture what is going to be a smaller, nimbler AOL, one that is represented by a collection of smaller, iconic brands such as Engadget and Joystiq. AOL should ask for its money back!

Bayou (online comic) by: Jeremy Love Patrick Morgan

A pretty cool online comic book. Enjoy it here.

Wanderlustings: Free Res!!!

One of my favorite "neo-soul" artist finally comes back! (I missed you gurl!) Res, the original hipster chick aka Fleetwood Black bangs out a new music space for herself along with a pretty-to-see digital booklet. Geffen Records had the sister on lock-down for years and she finally broke free, totally free, just like this new collection of songs. It's been since 2001 that she last released her funky fun first album and to make up to me personally for all my pining and whining, she gave me this one for free. Hooray for Me! For some reason she left the link open for you guys too... yeah you! But of course my narcissism won't allow me to believe she did that on purpose. So please download her free album that was just for me but, I don't think she'll mind if you enjoy it as well...

Free, free, free.

Special splendiforuos shout out to @Monamade for letting me know my album has arrived.

Some of her music that previously whet my ears.

Data On Twitter Decline Stacks Up

Original Source: eMarketer, Nov 20 2009
EMARKETER — First, spectacular growth. Then a summertime slowdown. And now, in fall 2009, US traffic to Twitter.com is declining. According to data provided to eMarketer by Nielsen, traffic to Twitter.com was down a dramatic 27.8% between September and October 2009, falling to 18.9 million unique visitors. Nielsen is the latest in a list of research firms reporting declines at Twitter.com. comScore said unique visitors were down 8.1% in October, while Compete reported a 2.1% decline...

_________________
Off-site link to the original article/post


This is what Twitter would be like in real life: check it.

Illustrator: Robert Trujillo

"Trust Your Struggle" was created by Miguel "Bounce" Perez, no esta mi. His work can be seen here: devilsorangels.com

my name is Robert Trujillo. I’m an Illustrator from Oakland California, currently residing in Brooklyn, NY. Who am I? I’m an art educator for various non-profit organizations across the Tri-state area. Much of the advice, help, and inspiration I received as an artist was passed down to me by older artists, so I make it my life’s work to not only create art but to show young people how to do it as well. I’m a full time student attending Parsons (New School) in New York and the work you see here is a mixture of published and personal illustrations.

Dope.






http://roberttrujillo.carbonmade.com
http://investigateconversateillustrate.blogspot.com

Land Rover LRX: Global launch film

cred:
Directed by Nick Scott

Lunchbreath: Design Management App

Yonder by Emilia

A film by Emilia Forstreuter

The Google Story by Nick Scott Studio

The Google Story from Nick Scott Studio on Vimeo.

cred:
Production Company: Across the Pond Productions/Google Creative Hub
Executive Producer: Rachna Suri
Creative Direction/Animation: Nick Scott Studio
Editor: Robert Waddilove
Composer: Si Begg
Production Manager: Amy Gaunt

Vote for your favorite ads, agencies, brands, creatives and more from the past decade

As the decade draws to a close, we want to hear from you. Which people, companies, brands, products and creative work do you think influenced the marketing, media and agency worlds the most from 2000 until today? In December, the editors at AdweekMedia will unveil their picks in the 33 categories below. You can make yours at Bestofthe2000s.com. We have selected contenders for each category. Write-ins are permitted. Use the links below to jump around. Voting continues until the week of Dec. 7. —Posted by Tim Nudd MEDIA • Media Company of the Decade • Media Executive of the Decade • Media Entrepreneur of the Decade • TV Show of the Decade • Broadcast TV Network of the Decade • Cable TV Network of the Decade • Magazine of the Decade • Radio Personality of the Decade • Web Site of the Decade • Blog of the Decade CREATIVE • Commercial of the Decade (Non-Super Bowl) • Super Bowl Spot of the Decade • Ad Campaign of the Decade • Commercial Director of the Decade • Print Advertising of the Decade • Out of Home Advertising of the Decade • Digital Campaign of the Decade AGENCY • Agency of the Decade • Small Agency of the Decade • Agency Executive of the Decade • Agency Creative Director of the Decade  • Multicultural Agency of the Decade • Digital Agency of the Decade • Media Agency of the Decade • Media Agency Executive of the Decade BRAND • Marketer of the Decade • Marketing Innovation of the Decade • Brand of the Decade • Product of the Decade • Promotion of the Decade • Product Placement of the Decade • Digital Device/Platform of the Decade • Digital Company of the Decade

I totally ripped this from AdFreak 
(If I go missing, question these guys first.)

Honda Accord Crosstour: "Instruments"

cred:
Production:Elastic
a52
Directed by Andy Hall

TRACE magazine BLACK GIRLS RULE! Cover Shoot

Seen @ Tam & Sam, have you seen or been seen by Tam & Sam lately?

The Pleasantly Weird AD-ventures of Aubrey and Albert

You gotta check out the exploits of two brave young creatives who venture into the current day wilderness of Detroit. They deconstruct it daily and reassemble it in their own minds in a pleasantly weird way. To show their appreciation they give good (or bad) head all over the city... Not that kind of head, silly. This kind of head.

Get what you're missing in Detroit right chere!