
An interesting ad for for Proctor & Gamble's Rejoice Conditioner .
cred:
Leo Burnett Thailand
seen @ ADWEEK & Agency Spy















"-... most black people refer to the area of hair on the back of the neck as the "kitchen." If a woman has straight hair there she has a clean kitchen, if the hair course or nappy she has a "dirty" kitchen. This work is just a look at the wide range of "kitchens." it was an attempt to remove all the other politics of the female body to focus strictly on the hair, and it's affects on femininity, sexuality, beauty and race."


Come onnnnn, Cleetus. Mess is right!
The first woman, presents well, can speak English, okay...
The second, obviously it smarts a little because we have an "in" to the unkempt world of hair in between stages of coif but she's intelligent enough that she uses her smart phone to ask a question vs. "I dunno'", okay...and then the third.
First off, YAK?! I get the gist and why they were trying to be funny with using animal hair, implying we Americans have no idea where anything comes from but what's with all the extras...the head rolling and the "I don't speak English but I speak stereotype" speech pattern? Especially because she started off knowing how to speak English and so did the hairdresser!
And pay attention to the fact that girl #2 said extensions on her text but ol' girl yells weave. Keep it consistent, people, I still know what you're implying when you make sure black women's extensions are referred to as weave yet non-black women always have the luxury of saying "extensions." Like one is better than the other. Hmmph.
I know there's truth to this set-up and it would've actually been comical...but it's all about the presentation and this my friends is an epic FAIL.
*steps off, soap box*






"e. blake hicks /// post-mortem portraits from the ultra-hype hbo series the wire
note:: this project is an ongoing way for me [Blake] to combat cubicle insanity and keep the loving relationship between my pen hand and my wacom tablet wide open."