

cred:
LOWE Egypt, Cairo, Egypt
Creative Director: Hisham Kharma
Art Directors: Montasser Khalil, Hisham Kharma
Copywriters: Hisham Kharma, Montasser Khalil
illustrator: Mohamed Algendy



3sixteen Fall 2009 Photoshoot from 3sixteen on Vimeo.














”We are very excited about the changes to our branding and our campaign,” said Sarah Fix, Creative Director at Blend Images. “Our new logo, website, and our brand identity is bold -- stylistically conveying commercial polish with an editorial edge. Our new ads are provocative – challenging stereotypes editorially, while holding creatives’ attention visually, with fresh imagery and contemporary design.”





















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"Cash is King!
I'm tired of hearing that times are hard. Cause if you think something is hard then that's what it'll be - hard. I know it sounds a little too positive for some people, but focusing on what's wrong is not going to get you anywhere promising. So why not try something new? I'm going to start..."

"Have you guys heard about 365 Black? McDonald new attempt to celebrate the being of African Americans. I am just discovering it with through the help of SteelCloset. Cas, one of there writers there talks about a "lack of tact." Well...to put it simply, I'm offended. I am well aware that McDonalds has a minority agency (if not multiple) that does some hardcore minority focused work. I gave them a pass for the ridiculousness that was the R&B Themed 10 Piece Nugget spot. I actually laughed with them. I looked the other way for the double fist pump. I said to myself, "If they think this is the way to Market to Minorities...good luck to them." But this 365 Black initiative rocks the boat a little too much in my opinion. Is that really Keith Sweat talking about sharing his love of Chicken McNuggets? Is the love of Chicken McNuggets what you mean when you say, We Are Deeply Rooted In the Community? Who cares if Laurie Anne Gibson, a dancer from a reality know best for sayin "BOOM-BOOM-CAT" and being fired by Diddy worked at McDonalds?"


The ad above is a spoof. But this idea in general is a gross idea and it upsets all of my sensibilities. And I have alot of those things. And no, my sensibilities are not rooted deeply in the community of Chicken McNugget lovin.






